National Sales Manager

Excel Recruitment; Dublin; On-site; EUR 65,000 - 70,000; Full time

Job summary

Excel Recruitment is delighted to recruit a National Sales Manager for a well-established business operating across the Home, Garden, DIY and FMCG sectors. The role is based in Dublin with nationwide responsibility, mixing strategic leadership with hands-on field engagement.

Based in Dublin, you will lead field sales and merchandising teams, develop national sales strategies and drive revenue growth. The role offers strong progression towards Sales Director as the business grows.

Qualifications

• Proven experience in sales leadership, field sales management or business development.
• Experience managing field-based sales teams at regional, national or senior account level.
• Experience in FMCG, DIY, Home, Garden, Hardware or related sectors is highly desirable.
• Strong commercial track record with evidence of delivering sales growth.
• Excellent leadership and people management skills.
• Ability to travel nationally and maintain field presence.

Responsibilities

• Lead, coach and develop a nationwide field sales and merchandising team.
• Develop and implement national sales strategies to drive revenue and market growth.
• Maintain strong field presence, building relationships with key customers across Ireland.
• Drive revenue growth, customer development and market expansion.
• Collaborate with senior management on commercial planning and forecasting.
• Monitor performance, pipeline activity and conversion rates.
• Represent the business at customer meetings, trade shows and industry events.
• Promote a high-performance, customer-focused culture across the sales function.

Skills

Sales leadership

Field sales management

Business development

Negotiation

Customer relationships

Strategic planning

Job description

National Sales Manager€65,000 – €70,000 | Dublin | Sales & MarketingExcel Recruitment is delighted to be recruiting a National Sales Manager on behalf of a well-established business operating across the Home, Garden, DIY and FMCG sectors.

About the Role

This is a high-impact opportunity for an ambitious and commercially focused sales leader to take ownership of a national sales function, leading field sales and merchandising teams while playing a key role in driving the continued growth of the business. Based in Dublin, with nationwide responsibility, you will combine strategic sales leadership with a strong presence in the field — working closely with customers, key accounts and your sales teams across Ireland. You will have significant input into the commercial direction of the business, with a clear opportunity to progress towards Sales Director level as the business continues to grow.

Responsibilities

What's on Offer

• National-level responsibility with significant commercial influence
• Opportunity to lead and develop a nationwide field sales function
• Strong exposure to senior management and commercial decision-making
• Excellent opportunity for progression towards Sales Director
• A role combining strategic leadership with hands-on customer and field engagement
• Opportunity to make a direct impact on revenue growth, customer development and market expansion

The Role

As National Sales Manager, you will take responsibility for the performance and development of the national sales function, leading from the front and ensuring the field sales operation delivers against commercial objectives.

Key responsibilities will include:

• Lead, coach and develop a nationwide team of field sales and merchandising professionals.
• Develop and implement national sales strategies to drive revenue, profitability and market growth.
• Maintain a strong presence in the field, supporting teams and developing relationships with key customers across Ireland.
• Build and strengthen relationships with national and independent retail customers.
• Identify and develop new business opportunities across existing and emerging channels.
• Maximise growth opportunities within key accounts while expanding the overall customer base.
• Work closely with senior management on commercial planning, forecasting and business development initiatives.
• Monitor sales performance, pipeline activity, forecasts and conversion rates.
• Use market trends, customer insights and competitor activity to identify new commercial opportunities.
• Ensure strong execution and consistent coverage across all field sales activity.
• Lead by example through regular customer visits, account meetings and field engagement.
• Represent the business at customer meetings, trade shows and relevant industry events.
• Promote a high-performance, customer-focused culture across the sales function.

Qualifications

• A full clean driving licence.

Required Skills

The Person

The ideal candidate will be an experienced sales leader who enjoys developing people, winning business and being close to customers.

You will ideally have:

• Proven experience in sales leadership, field sales management or business development.
• Previous experience managing field-based sales teams at regional, national or senior account level.
• Experience within FMCG, DIY, Home, Garden, Hardware or a related sector is highly desirable.
• A strong commercial track record with evidence of delivering sales growth.
• Excellent leadership, coaching and people management skills.
• Strong negotiation, relationship-building and stakeholder management abilities.
• Experience developing and implementing successful sales strategies.
• Strong commercial and analytical skills, with the ability to use sales data and market insights to drive decisions.
• Excellent communication, presentation and proposal development skills.
• A proactive and ambitious approach, with a genuine interest in long-term career progression.
• Flexibility to travel nationally and maintain a strong presence in the field.

Preferred Skills

• Experience within FMCG, DIY, Home, Garden, Hardware or a related sector is highly desirable.