Marketing Tech Analyst – Data & Personalization

Colgate-Palmolive

Dublin

On-site

EUR 60,000 - 90,000

Full time

14 days+

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Job summary

Colgate-Palmolive is seeking a Marketing Technology Analyst to lead data acquisition, marketing automation, and omni-channel personalization for Hill’s EMEA within the GIT organization. You will join a global team, accelerate first‑party data activation, and drive a seamless, personalized digital experience for vets and pet parents.

You will collaborate with CRM leads and global digital teams to translate strategic objectives into technical requirements, ensuring data integrity and

Qualifications

Marketing, CRM and Media project experience.

Responsibilities

Master the Data Lifecycle from ingestion to activation.
Partner with Global Digital Applications to implement MarTech solutions.
Drive first-party data activation and harmonization for hyper-personalized engagement.
Guide local markets on leveraging global platforms.
Collaborate with CRM managers to translate objectives into technical requirements.
Translate tech‑speak into business value and drive tool adoption.
Lead regression testing to protect user experience.
Create source-of-truth documentation and training materials.
Navigate agile projects with multiple assignments.

Skills

Marketing-Centric

Technical Specialist

Solutions Hunter

Master Communicator

Technically Sharp

Education

Degree in Business/IT/CS/Engineering

Tools

Salesforce Marketing Cloud

Salesforce Data360

Gigya

Snowflake

CDP

Adobe Target

AEM

GA4

Job description

You will collaborate with CRM leads and global digital teams to translate strategic objectives into technical requirements, ensuring data integrity and

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