MarTech Data Activation Specialist

Fruition Group Ireland; Dublin; On-site; EUR 55,000 - 95,000; Full time

Job summary

Fruition Group Ireland is seeking a Marketing Technology Analyst to support digital marketing technology, data activation and personalised engagement across a large multi-market organisation.

You will work with CRM, marketing and technology stakeholders to translate business requirements into practical technical solutions and manage end-to-end data flows, ensuring accurate transfer between platforms and channels.

Qualifications

• Bachelor's degree required in IT, CS, engineering or related field.
• Experience with marketing technology and CRM preferred.
• Strong data activation and analytics knowledge.
• Experience delivering Agile projects with cross-functional teams.

Responsibilities

• Support the implementation and ongoing development of marketing technology across channels.
• Understand end-to-end data flows and ensure accurate data transfer between platforms.
• Translate commercial requirements into technical solutions with CRM and marketing teams.
• Support first-party data acquisition and activation for personalized communications.
• Collaborate with regional teams to adapt platforms to market needs.
• Coordinate testing after changes to minimize disruption of digital journeys.
• Produce documentation, training materials and process guidance.
• Manage multiple tech initiatives in an Agile environment with stakeholders.

Skills

Data analysis

Data modelling

Stakeholder management

Agile delivery

Education

Bachelor's degree in IT/CS/Engineering/Business

Tools

Salesforce Marketing Cloud

Snowflake

Adobe Target

Google Analytics 4

Job description

Fruition Group Ireland is seeking a Marketing Technology Analyst to support digital marketing technology, data activation and personalised engagement across a large multi-market organisation.

You will work with CRM, marketing and technology stakeholders to translate business requirements into practical technical solutions and manage end-to-end data flows, ensuring accurate transfer between platforms and channels.