Data-Driven Digital Marketing Manager

Company Details Confidential; Malahide; On-site; EUR 60,000 - 90,000; Full time

Job summary

Company Details Confidential in Ireland seeks a Managerial Data & Digital Marketing Analyst to drive data-driven marketing across retail and online channels, leveraging analytics to identify revenue opportunities and optimize customer acquisition.

You will oversee SEO, paid search, email, social, content, and e-commerce initiatives while monitoring site performance, test results, and cohort analyses to boost CAC, ROAS, and conversions.

Responsibilities

• Analyse digital marketing, e-commerce and customer-performance data to identify revenue opportunities, behavioural trends and acquisition patterns across The Garden House’s retail and online channels.
• Develop and optimise data-driven digital marketing strategies covering SEO, paid search, social media, email marketing, content, e-commerce and customer-retention initiatives.
• Monitor and interpret website traffic, conversion rates, customer journeys, product engagement, bounce rates, basket behaviour and online revenue using advanced analytics platforms.
• Conduct customer segmentation and cohort analysis to identify high-value customers, purchasing patterns, seasonal demand and opportunities for targeted marketing campaigns.
• Design and evaluate A/B tests across landing pages, product pages, promotional campaigns, email communications and digital advertising to improve conversion and customer engagement.
• Analyse performance of digital campaigns across Google, Meta, email and other channels, measuring CAC, ROAS, CTR, CPC, conversion rates and revenue contribution.

Job description

Company Details Confidential in Ireland seeks a Managerial Data & Digital Marketing Analyst to drive data-driven marketing across retail and online channels, leveraging analytics to identify revenue opportunities and optimize customer acquisition.

You will oversee SEO, paid search, email, social, content, and e-commerce initiatives while monitoring site performance, test results, and cohort analyses to boost CAC, ROAS, and conversions.