Data-Driven Digital Marketing Analyst

Beauty Time; Cork; On-site; EUR 32,945 - 40,266; Full time

Job summary

Beauty Time at 10 Cornmarket Street, Cork is seeking an experienced digital marketing analyst to support digital marketing performance, customer insight, online booking growth and commercial strategy for its leisure operations in Drogheda.

The successful candidate will analyse digital marketing data, website traffic, online booking activity, paid advertising performance, social media insights, customer behaviour, campaign conversion and visitor trends, delivering reports and recommendations to

Qualifications

• Minimum 2 years of experience as a panel beater.
• Good communication skills.
• Familiarity with data analytics tools and an understanding of social media platforms.

Responsibilities

• Analysing digital marketing data, website traffic, online booking patterns, visitor behaviour, customer demographics and campaign performance.
• Preparing regular digital marketing performance reports for management, including campaign conversion, customer segmentation, seasonal trends, booking conversion and return on advertising spend.
• Monitoring and analysing paid advertising campaigns, social media insights, email marketing performance, website analytics and online booking data.
• Conducting market and competitor analysis within the leisure, tourism, family entertainment and hospitality sectors, with particular focus on digital engagement and customer demand.
• Identifying opportunities to improve online customer acquisition, customer retention, repeat visits, booking conversion and digital campaign effectiveness.
• Analysing pricing response, promotional performance and visitor demand for seasonal offers, group packages, school tours, birthday parties, corporate events and family entertainment products.
• Analysing customer feedback, online reviews and survey results to identify digital marketing, service and customer-experience improvement opportunities.
• Assisting management with the planning and evaluation of digital marketing campaigns based on data analysis, customer segmentation, online behaviour and market demand.
• Working with management and operational teams to ensure digital marketing activity is aligned with business capacity, visitor experience and commercial objectives.
• Maintaining accurate digital marketing records, campaign data, performance reports and analytical documentation.
• Supporting the improvement of website content, digital campaign messaging.

Skills

Data analytics

Communication skills

Social analytics

Tools

Google Analytics

Excel

Social analytics

Job description

Beauty Time at 10 Cornmarket Street, Cork is seeking an experienced digital marketing analyst to support digital marketing performance, customer insight, online booking growth and commercial strategy for its leisure operations in Drogheda.

The successful candidate will analyse digital marketing data, website traffic, online booking activity, paid advertising performance, social media insights, customer behaviour, campaign conversion and visitor trends, delivering reports and recommendations to