Senior CRM & Personalisation Insight Analyst

Three Rock Group; Sandyford; On-site; EUR 55,000 - 75,000; Full time

Job summary

Three Rock Group in Sandyford, Ireland, is seeking a Marketing and Customer Insight Analyst to own behavioural segmentation and NBA-driven CRM strategies. You will translate customer data into commercially impactful campaigns across acquisition, activation, retention and cross-sell.

The role requires strong analytical capability, SQL and data visualisation skills, and experience with CRM platforms and marketing automation.

Qualifications

• Strong analytical capabilities with data-led marketing experience.
• Ability to translate segmentation into CRM strategies.
• Proficiency with SQL and data visualisation tools.
• Familiarity with propensity modelling or NBA concepts.
• Experience with CRM and marketing automation platforms.

Responsibilities

• Own behavioural segmentation and align it with commercial CRM strategies.
• Define and evolve NBA frameworks and decisioning logic for personalisation.
• Identify key propensity use cases and translate outputs into CRM rules.
• Lead test-and-learn roadmap with hypotheses and rigorous analysis.
• Provide actionable insights linking segments, decisioning and campaigns.

Skills

Analytical thinking

SQL proficiency

Data visualisation

Tools

SQL

Python

CRM platforms

Marketing automation platforms

Job description

Three Rock Group in Sandyford, Ireland, is seeking a Marketing and Customer Insight Analyst to own behavioural segmentation and NBA-driven CRM strategies. You will translate customer data into commercially impactful campaigns across acquisition, activation, retention and cross-sell.

The role requires strong analytical capability, SQL and data visualisation skills, and experience with CRM platforms and marketing automation.