Marketing Technology Analyst

Colgate-Palmolive; Dublin; On-site; EUR 60,000 - 90,000; Full time

Job summary

Colgate-Palmolive is seeking a Marketing Technology Analyst to lead data acquisition, marketing automation, and omni-channel personalization for Hill’s EMEA within the GIT organization. You will join a global team, accelerate first‑party data activation, and drive a seamless, personalized digital experience for vets and pet parents.

You will collaborate with CRM leads and global digital teams to translate strategic objectives into technical requirements, ensuring data integrity and

Qualifications

• Marketing, CRM and Media project experience.

Responsibilities

• Master the Data Lifecycle from ingestion to activation.
• Partner with Global Digital Applications to implement MarTech solutions.
• Drive first-party data activation and harmonization for hyper-personalized engagement.
• Guide local markets on leveraging global platforms.
• Collaborate with CRM managers to translate objectives into technical requirements.
• Translate tech‑speak into business value and drive tool adoption.
• Lead regression testing to protect user experience.
• Create source-of-truth documentation and training materials.
• Navigate agile projects with multiple assignments.

Skills

Marketing-Centric

Technical Specialist

Solutions Hunter

Master Communicator

Technically Sharp

Education

Degree in Business/IT/CS/Engineering

Tools

Salesforce Marketing Cloud

Salesforce Data360

Gigya

Snowflake

CDP

Adobe Target

AEM

GA4

Job description

No Relocation Assistance Offered

Job Number #172769 - Dublin, Dublin, Ireland

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

Marketing Technology Analyst, Digital Marketing GIT EMEA

Help us transform the digital experience for pets and the people who care for them.

We are looking for a high-energy Marketing Technology Analyst to join our GIT EMEA team. You will lead technology enablement for Data Acquisition, Marketing Automation and Omni-Channel Personalisation for Hill’s EMEA across the pet and vet ecosystem. We aim to create a seamless, personalized digital experience that supports veterinarians in their practice and empowers pet parents in their journey. By harmonizing data across every touchpoint, we ensure that every interaction—whether in a clinic or on a smartphone—is relevant, timely, and impactful.

The Mission

1P CRM data acquisition and activation is a key strategic driver for Hill’s EMEA. You will be the bridge between cutting‑edge technology and real‑world business value, working at the center of the Hill’s EMEA team, as part of the Global IT team, to craft a world‑class digital journey for vets and pet parents.

What You’ll Do

• Master the Data Lifecycle: Maintain a deep, end‑to‑end understanding of data flows across the entire ecosystem. You will ensure that data moves seamlessly between platforms with zero loss, maintaining high integrity from ingestion to activation.
• Partner with Global Digital Applications teams to implement MarTech solutions across the entire professional and consumer journey.
• Partner with the Hill’s EMEA team to drive acquisition, activation, and harmonization of first‑party data to fuel hyper‑personalized engagement.
• Empower Local Markets: You’ll guide local markets on leveraging global platforms while ensuring their specific requirements are translated into technical reality.
• Partner with CRM Managers: Work hand‑in‑hand with CRM leads to translate strategic objectives into technical requirements, ensuring data, journeys, and campaigns are built for success.
• Be the Tech Ambassador: Translate "tech‑speak" into business value, driving tool adoption and ensuring stakeholders are aligned and inspired.
• Safeguard the Experience: Lead regression testing across the ecosystem to ensure technical updates never compromise the user experience.
• Document & Train: Create the "source of truth" documentation and training materials to clarify roles and keep technical knowledge flowing across teams.
• Manage the Flow: Navigate agile projects with ease, managing multiple assignments without losing sight of the details.

Who You Are

• Marketing‑Centric: You have a proven track record in Marketing, CRM and Media projects. You understand the "why" behind a campaign and how to speak the language of brand managers.
• Technical Specialist: You are hands‑on with data modeling, complex analysis, and activation workflows. You don't just see data; you see the architecture required to move it.
• A Solutions Hunter: You don’t just find bugs; you find better ways to work. You are self‑motivated, comfortable with ambiguity, and love to troubleshoot and experiment.
• A Master Communicator: You can explain a roadmap to a developer and a business case to a Director with equal clarity.
• Technically Sharp: You understand the "how" behind the "what," especially regarding data ingestion and harmonized ecosystems.

Your Toolkit

• Education: Degree in Business, IT, Computer Science, or Engineering.
• Tech Literacy: Solid grasp of APIs, data modeling, data analysis, workflow and the digital marketing ecosystem.
• Agile Mindset: Proven track record of managing digital initiatives and technology enablement in an agile environment.

Bonus Points For

• A background in Email Marketing and activation strategy.
• Hands‑on experience with Salesforce Marketing Cloud, Salesforce Data360, Gigya (Customer Data Cloud), and Snowflake.
• Experience with CDP, Adobe Target, AEM, GA4
• Experience with Clean rooms; Infosum, Liveramp, Amazon

Knowledge of SQL, JavaScript, HTML, or CSS.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form (https://docs.google.com/forms/d/e/1FAIpQLSdaxk_eF4utznQoVHlxmL9jVFJbOkM4Oe5CAdKOg-h9EPdLfg/viewform) should you require accommodation.