Marketing Technology Analyst

Fruition Group Ireland; Dublin; On-site; EUR 55,000 - 95,000; Full time

Job summary

Fruition Group Ireland is seeking a Marketing Technology Analyst to support digital marketing technology, data activation and personalised engagement across a large multi-market organisation.

You will work with CRM, marketing and technology stakeholders to translate business requirements into practical technical solutions and manage end-to-end data flows, ensuring accurate transfer between platforms and channels.

Qualifications

• Bachelor's degree required in IT, CS, engineering or related field.
• Experience with marketing technology and CRM preferred.
• Strong data activation and analytics knowledge.
• Experience delivering Agile projects with cross-functional teams.

Responsibilities

• Support the implementation and ongoing development of marketing technology across channels.
• Understand end-to-end data flows and ensure accurate data transfer between platforms.
• Translate commercial requirements into technical solutions with CRM and marketing teams.
• Support first-party data acquisition and activation for personalized communications.
• Collaborate with regional teams to adapt platforms to market needs.
• Coordinate testing after changes to minimize disruption of digital journeys.
• Produce documentation, training materials and process guidance.
• Manage multiple tech initiatives in an Agile environment with stakeholders.

Skills

Data analysis

Data modelling

Stakeholder management

Agile delivery

Education

Bachelor's degree in IT/CS/Engineering/Business

Tools

Salesforce Marketing Cloud

Snowflake

Adobe Target

Google Analytics 4

Job description

Our client is seeking a Marketing Technology Analyst to support digital marketing technology, customer data activation and personalised engagement across a large, multi-market organisation.

Job Responsibilities

• Support the implementation and ongoing development of marketing technology solutions across digital customer and professional-facing channels.
• Maintain a strong understanding of end-to-end data flows, helping to ensure information is transferred accurately between platforms from initial collection through to activation.
• Work closely with CRM, marketing and technology stakeholders to translate commercial requirements into practical technical solutions.
• Support the acquisition, integration and use of first-party data to enable more relevant and personalised digital communications.
• Partner with regional and local teams to adapt centrally managed technology platforms to individual market requirements.
• Coordinate regression and functional testing following technical changes to reduce the risk of disruption to digital journeys.
• Produce clear technical documentation, process guidance and training materials to support platform adoption and knowledge sharing.
• Manage multiple technology initiatives within an Agile environment while maintaining effective communication with technical and non-technical stakeholders.

Experience Required

• Minimum relevant experience: a specific number of years is not stated in the original specification; candidates should have demonstrable experience working across marketing technology, CRM, digital media or related technology initiatives.
• Strong understanding of data modelling, data analysis, system integrations and data activation processes.
• Experience translating marketing or business objectives into clear technical requirements.
• Practical knowledge of APIs, data ingestion processes, workflows and interconnected digital platforms.
• Previous involvement in technology-enabled digital projects delivered within an Agile environment.
• Strong stakeholder management and communication skills, with the ability to explain technical concepts clearly to different audiences.
• A proactive approach to troubleshooting, problem-solving and identifying opportunities to improve existing technology processes.
• Experience with email marketing technology and customer activation strategies.
• Knowledge of enterprise marketing automation, customer data platforms and cloud-based data technologies.
• Exposure to platforms such as Salesforce Marketing Cloud, Salesforce Data Cloud/Data 360, customer identity platforms or Snowflake.
• Familiarity with digital experience, personalisation and analytics technologies such as Adobe Experience Manager, Adobe Target or Google Analytics 4.
• Experience working with data clean-room technologies or similar privacy-focused data collaboration solutions.

Educational Requirements

• Third-level qualification or bachelor's degree in Information Technology, Computer Science, Engineering, Business or another relevant discipline.

This is a permanent position. Specific working hours, working arrangements and employee benefits are not detailed in the original specification and should be confirmed during the recruitment process.