Marketing Manager

Choice Stores; Ashbourne; On-site; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Education opportunities

On-site parking

5-day work week

Job summary

Choice Stores is seeking an experienced Marketing Manager to lead the development and execution of our marketing strategy across channels. You will guide campaigns, brand messaging, and market research while mentoring the marketing and eCommerce intern.

The role requires a data-driven mindset, strong communication, and the ability to collaborate with buyers, product teams and customer service to amplify our value proposition.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 5+ years of experience in marketing, with at least 2 years in a managerial role, ideally in retail.
• Proven experience in developing marketing strategies and executing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Proficient in marketing software and tools (CRM, SEO, analytics platforms).
• Creative mindset with a strong understanding of branding and design principles.

Responsibilities

• Strategy Development: Develop and implement comprehensive marketing strategies aligned with business goals.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including digital, social media, email, and offline marketing.
• Market Research: Conduct market research and analyse trends to identify new opportunities and understand customer needs.
• Brand Management: Oversee brand positioning and messaging to ensure consistency across all platforms and channels.
• Team Leadership: Manage and mentor the marketing and eCommerce intern, fostering a collaborative and innovative work environment.
• Performance Analysis: Track and analyse campaign performance, using insights to optimize future marketing efforts.
• Budget Management: Develop and manage the marketing budget, ensuring cost-effective strategies and resource allocation.
• Stakeholder Collaboration: Work closely with cross-functional teams, including buyers, product development, and customer service, and the retail estate to ensure alignment on marketing initiatives.

Skills

Strategy Development

Campaign Management

Market Research

Brand Management

Team Leadership

Data Analysis

Budget Management

Stakeholder Collaboration

Education

Bachelor's degree in Marketing

MBA preferred

Tools

CRM

SEO

Analytics tools

Job description

Choice is an Irish owned and operated family business that has been trading successfully in Ireland for over 40 years. Thanks to our loyal customers we have expanded and developed over that time, and now employ over 300 people in our stores, head office and 2 distribution centres. Our ethos is to offer a large variety of quality products at the lowest prices possible, we always give our customers more choice and more value.

We currently have a vacancy for a Marketing Manager to help drive interest in the brand and deliver creative content to our customers.

Key Responsibilities:

• Strategy Development: Develop and implement comprehensive marketing strategies aligned with business goals.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including digital, social media, email, and offline marketing.
• Market Research: Conduct market research and analyse trends to identify new opportunities and understand customer needs.
• Brand Management: Oversee brand positioning and messaging to ensure consistency across all platforms and channels.
• Team Leadership: Manage and mentor the marketing and eCommerce intern, fostering a collaborative and innovative work environment.
• Performance Analysis: Track and analyse campaign performance, using insights to optimize future marketing efforts.
• Budget Management: Develop and manage the marketing budget, ensuring cost-effective strategies and resource allocation.
• Stakeholder Collaboration: Work closely with cross-functional teams, including buyers, product development, and customer service, and the retail estate to ensure alignment on marketing initiatives.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in marketing, with at least 2 years in a managerial role, ideally in a with a retail background.
• Proven experience in developing successful marketing strategies and executing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Proficient in marketing software and tools (e.g., CRM, SEO, analytics platforms).
• Creative mindset with a strong understanding of branding and design principles.

Other:

• 40 hour contract working 5 out of 7 days
• Education opportunities
• Complimentary On site parking

This position would suit someone creative and energetic who wants to put their own stamp on the marketing strategy. The successful candidate will be working closely with the Managing Director to build an effective and successful marketing strategy.