Marketing Manager: Lead Brand & Growth Strategy

Choice Stores; Ashbourne; On-site; EUR 60,000 - 78,000; Full time

Benefits offered by this job

Staff discount

Education opportunities

On-site parking

20 days holiday plus bank holidays

Job summary

Choice Stores in Ashbourne, Ireland, is seeking a Marketing Manager to drive the brand and deliver creative content to customers. This full-time, on-site role offers career growth and the chance to shape multi-channel campaigns with the support of a growing family business.

You will lead strategy, manage budgets, mentor the marketing team, and work with buyers, product development, and customer service to ensure a cohesive brand experience.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven strong analytical and communication skills with ability to interpret data.
• Experience in managing multi-channel marketing campaigns and brand governance.

Responsibilities

• Strategy Development: Develop and implement marketing strategies aligned with business goals.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns including digital, social, email, and offline channels.
• Market Research: Conduct market research and analyse trends to identify opportunities and customer needs.
• Brand Management: Oversee brand positioning and messaging across platforms.
• Team Leadership: Mentor the marketing and eCommerce intern and foster collaboration.
• Performance Analysis: Track campaign performance and use insights to optimize future efforts.
• Budget Management: Develop and manage the marketing budget effectively.
• Stakeholder Collaboration: Work with buyers, product development, customer service, and retail estate.

Skills

Analytical skills

Communication skills

Interpersonal skills

Leadership

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

CRM

SEO

Analytics platforms

Job description

Choice Stores in Ashbourne, Ireland, is seeking a Marketing Manager to drive the brand and deliver creative content to customers. This full-time, on-site role offers career growth and the chance to shape multi-channel campaigns with the support of a growing family business.

You will lead strategy, manage budgets, mentor the marketing team, and work with buyers, product development, and customer service to ensure a cohesive brand experience.