E-Commerce Manager

Hollybank Trustees Ltd; Ashbourne; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Employee Assistance Programme

Staff discount

Job summary

Choice Stores seeks an experienced E-commerce Manager to own and grow our online sales channels. You’ll deliver a seamless, high-converting customer journey, working closely with Marketing and Business Systems to maximise campaigns, products, and promotions.

Leveraging AI-driven tools, performance marketing, and data analytics, you’ll drive improvements in conversion rate and average order value while tracking KPIs and ROAS for senior management. This is an on-site role at Ashbourne, Co. Meath.

Qualifications

• Experience in managing online sales channels and paid digital campaigns.
• Strong analytics to track KPIs, ROAS, and conversion metrics.
• Familiarity with AI tools for content, CRO, and analytics.

Responsibilities

• Own and optimise online store operations, product listings, pricing and promotions.
• Manage paid campaigns (Google Ads, YouTube, Shopping) with ROI accountability.
• Develop landing pages and category pushes; ensure campaigns are brand-aligned.
• Deploy AI tools for content, SEO, dynamic pricing, and personalised recs.
• Track online KPIs and report insights to leadership.

Skills

Digital marketing

Campaign optimization

Data analysis

Tools

Google Ads

Google Analytics

Google Tag Manager

Google Shopping

YouTube Ads

Job description

Location: On site / Ashbourne, Co. Meath, Ireland
job type: Permanent / Full-time
Sector and subsector: Marketing | E Commerce
Salary: Negotiable salary

E-Commerce Manager

About Choice Stores

Choice Stores is a proudly 100% Irish-owned retailer, known for great value, bright and welcoming stores, and teams who take pride in delivering a great customer experience. With a growing presence across Ireland, we’re deeply committed to supporting local jobs, local suppliers, and the communities we serve.

Our locally led business model keeps us agile, people-focused, and responsive to what really matters: our teams and our customers. As we grow, we’re looking for passionate, driven individuals to join us and be part of our journey.

At the heart of that success is our Support Office—where innovation meets execution.

Your Role:

To own and grow Choice Stores’ online sales channels, delivering a seamless and high-converting customer journey while working in close alignment with Marketing and Business Systems teams. The E-commerce Manager will be responsible for maximising online performance, using AI-driven tools, performance marketing, and data analytics to optimise campaigns, products, and promotions.

What You’ll Do:

E-commerce Operations

• Manage the day-to-day operations of the online store, including product listings, merchandising, pricing, and promotions.
• Ensure all content meets brand guidelines as set by the Marketing Manager.
• Oversee stock visibility and accuracy in collaboration with the Business Systems Manager.

Performance Marketing

• Own the optimisation and daily management of paid digital campaigns (Google Ads, Shopping, YouTube, paid social) with ROI accountability.
• Implement AI-driven A/B testing for creative, targeting, and landing pages.
• Develop remarketing and personalised targeting strategies using customer segmentation data.
• Analyse traffic, sales funnels, and checkout processes to identify and resolve drop-off points.
• Use AI and analytics to test, refine, and implement changes that improve conversion rates and average order value.

Campaign Execution

• Translate marketing campaign concepts into high-performing online executions.
• Build and launch dedicated landing pages, category pushes, and online exclusives.
• Collaborate with Marketing Manager to ensure campaigns are brand-aligned and on schedule.

AI & Automation

• Deploy AI tools for product content generation, SEO optimisation, dynamic pricing, and personalised recommendations.
• Work with Business Systems Manager to integrate AI capabilities into the e-commerce platform.

Data & Reporting

• Track and report on online KPIs, including traffic, conversion, sales, and ROAS.
• Provide actionable insights to Marketing Manager and Senior Management for decision-making.

Key Relationships

• Marketing Manager – Receives creative direction, aligns campaigns, and ensures brand consistency.
• Business Systems Manager – Works closely to ensure technical readiness, data accuracy, and AI integration.
• Senior Management - Reports on performance and strategic opportunities.

What We’re Looking For:

• Ambitious, self-motivated individuals who thrive in a collaborative environment
• Strong communication, organisational, and problem-solving skills
• A proactive mindset and willingness to learn and adapt
• Strong knowledge of paid digital marketing channels and optimisation tactics.
• Familiarity with AI tools for content, CRO, and analytics.
• Analytical mindset with experience using Google Analytics, Tag Manager, and reporting dashboards.
• Ability to manage multiple projects, deadlines, and stakeholders.
• High attention to detail and an ability to thrive in a fast-paced retail environment
• Passion for retail and an appetite for delivering growth

Why Join Choice?

• Clear progression pathways and a strong record of internal promotions
• A positive, team-focused office environment with supportive leadership
• Access to an Employee Assistance Programme (EAP) for well-being support
• Staff discount and occasional wellness initiatives to support work-life balance
• A dynamic, fast-paced team environment where contribution is encouraged
• We offer more than just a job, we offer the opportunity to grow with us

Bring your energy and leadership to a role where getting things done really counts