Marketing Manager at Choice Stores

Choice Stores; Ashbourne; On-site; EUR 60,000 - 78,000; Full time

Benefits offered by this job

Staff discount

Education opportunities

On-site parking

20 days holiday plus bank holidays

Job summary

Choice Stores in Ashbourne, Ireland, is seeking a Marketing Manager to drive the brand and deliver creative content to customers. This full-time, on-site role offers career growth and the chance to shape multi-channel campaigns with the support of a growing family business.

You will lead strategy, manage budgets, mentor the marketing team, and work with buyers, product development, and customer service to ensure a cohesive brand experience.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Proven strong analytical and communication skills with ability to interpret data.
• Experience in managing multi-channel marketing campaigns and brand governance.

Responsibilities

• Strategy Development: Develop and implement marketing strategies aligned with business goals.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns including digital, social, email, and offline channels.
• Market Research: Conduct market research and analyse trends to identify opportunities and customer needs.
• Brand Management: Oversee brand positioning and messaging across platforms.
• Team Leadership: Mentor the marketing and eCommerce intern and foster collaboration.
• Performance Analysis: Track campaign performance and use insights to optimize future efforts.
• Budget Management: Develop and manage the marketing budget effectively.
• Stakeholder Collaboration: Work with buyers, product development, customer service, and retail estate.

Skills

Analytical skills

Communication skills

Interpersonal skills

Leadership

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

CRM

SEO

Analytics platforms

Job description

Apply for Marketing Manager at Choice Stores in Ashbourne, MH, IE. This Full time on site position offers great opportunities for career growth. Marketing Manager - Ashbourne Choice is an Irish owned and operated family business that has been trading successfully in Ireland for over 40 years. Thanks to our loyal customers we have expanded and developed over that time, and now employ over 300 people in our stores, head office and 2 distribution centres. Our ethos is to offer a large variety of quality products at the lowest prices possible, we always give our customers more choice and more value. We currently have a vacancy for a Marketing Manager to help drive interest in the brand and deliver creative content to our customers.

Key Responsibilities

• Strategy Development: Develop and implement comprehensive marketing strategies aligned with business goals.
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns, including digital, social media, email, and offline marketing.
• Market Research: Conduct market research and analyse trends to identify new opportunities and understand customer needs.
• Brand Management: Oversee brand positioning and messaging to ensure consistency across all platforms and channels.
• Team Leadership: Manage and mentor the marketing and eCommerce intern, fostering a collaborative and innovative work environment.
• Performance Analysis: Track and analyse campaign performance, using insights to optimize future marketing efforts.
• Budget Management: Develop and manage the marketing budget, ensuring cost-effective strategies and resource allocation.
• Stakeholder Collaboration: Work closely with cross-functional teams, including buyers, product development, and customer service, and the retail estate to ensure alignment on marketing initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• 5+ years of experience in marketing, with at least 2 years in a managerial role, ideally in a with a retail background.
• Proven experience in developing successful marketing strategies and executing campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills.
• Proficient in marketing software and tools (e.g., CRM, SEO, analytics platforms).
• Creative mindset with a strong understanding of branding and design principles.

Other

• 40 hour contract working 5 out of 7 days
• Competitive salary
• Career progression
• Staff discount
• Education opportunities
• 20 days holiday plus bank holidays
• Complimentary On site parking

This position would suit someone creative and energetic who wants to put their own stamp on the marketing strategy.

The successful candidate will be working closely with the Managing Director to build an effective and successful marketing strategy.