Marketing Lead

Morgan McKinley; Dublin; Sur place; EUR 90 000 - 130 000; Plein temps

Résumé du poste

Morgan McKinley is seeking its first in-house Marketing Lead to own the marketing strategy, brand presence and demand generation for a growing B2B technology business in Ireland. This role offers autonomy to shape the function, build a Marketing engine, and drive measurable pipeline and revenue as you transition activities from an external agency to an in-house team.

The ideal candidate will have B2B software or SaaS experience and a proven ability to lead brand and demand initiatives in a

Qualifications

• B2B enterprise software experience is highly desirable, ideally within a SaaS or technology business operating in a complex B2B sales environment.
• Experience owning or leading a marketing function, ideally as a first or early marketing hire within a growing business.
• A strong understanding of both brand/content marketing and demand generation, with the ability to balance strategic planning with hands‑on execution.
• Experience developing and delivering marketing campaigns that support sales pipeline generation and business growth.
• Excellent written communication skills, with the ability to translate complex, technical or data‑led solutions into clear and engaging messaging for different audiences.
• Experience working with established messaging frameworks, buyer personas and ideal customer profiles to develop effective marketing strategies.
• Comfortable operating in a fast‑paced, evolving environment where processes, infrastructure and teams are still being developed.
• A proactive, commercially minded individual who enjoys taking ownership, working autonomously and building something from the ground up.

Responsabilités

• Take full ownership of the marketing function, developing and delivering the overall marketing strategy, execution and future team structure.
• Transition marketing activities currently managed by an external agency in-house, including company messaging, content creation, PR, thought leadership and LinkedIn strategy.
• Develop and execute demand generation strategies and campaigns to generate qualified leads and pipeline for the commercial team.
• Work closely with sales and senior leadership to develop account-based marketing (ABM) initiatives, events, campaigns and outbound sales support.
• Translate complex technology solutions, data and customer success stories into compelling marketing content and sales enablement materials, including case studies, presentations, one-pagers and ROI-focused content.
• Own and develop the company's brand positioning and market presence across its website, social media channels and wider industry platforms.
• Build the professional presence and thought leadership of the senior leadership team.
• Establish marketing reporting and performance metrics, providing visibility of marketing's contribution to pipeline generation and revenue growth.
• Work closely with the founders and senior leadership team, taking ownership of the function with significant autonomy and influence over the company's commercial direction.
• Recruit, develop and mentor a marketing team as the business continues to scale.

Description du poste

An ambitious and growing B2B technology business is seeking its first in-house Marketing Lead to take ownership of its marketing function and build its marketing strategy, brand presence and demand generation capability.

This is a genuine build opportunity rather than a traditional marketing management role. There is no established in-house marketing team or infrastructure in place, so the successful candidate will have the autonomy to shape the function, take ownership of the company's market positioning and build a marketing engine that generates measurable pipeline and revenue.

An existing messaging and positioning framework, including ideal customer profiles, buyer personas and key proof points, has already been developed. The focus will be on bringing this to life through compelling content, brand development and commercially focused marketing campaigns.

The ideal candidate will come from a B2B enterprise software or SaaS environment, ideally having worked in a growing technology business where they have taken ownership of marketing, built brand awareness and developed demand generation strategies to support complex B2B sales cycles.

Key Responsibilities

• Take full ownership of the marketing function, developing and delivering the overall marketing strategy, execution and future team structure.
• Transition marketing activities currently managed by an external agency in-house, including company messaging, content creation, PR, thought leadership and LinkedIn strategy.
• Develop and execute demand generation strategies and campaigns to generate qualified leads and pipeline for the commercial team.
• Work closely with sales and senior leadership to develop account-based marketing (ABM) initiatives, events, campaigns and outbound sales support.
• Translate complex technology solutions, data and customer success stories into compelling marketing content and sales enablement materials, including case studies, presentations, one-pagers and ROI-focused content.
• Own and develop the company's brand positioning and market presence across its website, social media channels and wider industry platforms.
• Build the professional presence and thought leadership of the senior leadership team.
• Establish marketing reporting and performance metrics, providing visibility of marketing's contribution to pipeline generation and revenue growth.
• Work closely with the founders and senior leadership team, taking ownership of the function with significant autonomy and influence over the company's commercial direction.
• Recruit, develop and mentor a marketing team as the business continues to scale.

Essential Experience & Skills

• B2B enterprise software experience is highly desirable, ideally within a SaaS or technology business operating in a complex B2B sales environment.
• Experience owning or leading a marketing function, ideally as a first or early marketing hire within a growing business.
• A strong understanding of both brand/content marketing and demand generation, with the ability to balance strategic planning with hands‑on execution.
• Experience developing and delivering marketing campaigns that support sales pipeline generation and business growth.
• Excellent written communication skills, with the ability to translate complex, technical or data‑led solutions into clear and engaging messaging for different audiences.
• Experience working with established messaging frameworks, buyer personas and ideal customer profiles to develop effective marketing strategies.
• Comfortable operating in a fast‑paced, evolving environment where processes, infrastructure and teams are still being developed.
• A proactive, commercially minded individual who enjoys taking ownership, working autonomously and building something from the ground up.