Sales Marketing Executive

West Assured; Galway; Presencial; EUR 42.000 - 64.000; Jornada completa

Descripción de la vacante

West Assured is seeking a commercially focused Sales & Marketing Executive to drive growth through integrated marketing, campaigns and sales activities in Galway. The role blends creative marketing with digital campaigns, lead generation, CRM management, and direct engagement with prospective customers.

The successful candidate will have 3–5 years’ experience, a relevant marketing or business qualification, and strong experience with LinkedIn, email marketing and analytics.

Formación

• 3–5 years’ relevant experience in sales, marketing or related role.
• A marketing/Business/communications qualification.
• Experience delivering marketing campaigns.
• Experience managing a B2B sales pipeline.
• Strong CRM familiarity (HubSpot) and digital platforms.
• Experience with LinkedIn, email marketing and analytics.

Responsabilidades

• Support marketing strategy development and implementation.
• Coordinate annual/quarterly marketing plans aligned with growth.
• Manage brand across digital and traditional channels.
• Create marketing content: social, website, emails, case studies.
• Coordinate events, webinars, sponsorships and campaigns.
• Lead generation and campaign management across channels.
• Maintain sales pipeline and CRM accuracy and reporting.
• Support business development and client outreach initiatives.

Conocimientos

Sales & Marketing

Digital marketing

Campaign management

Lead generation

CRM management

Content creation

Analytics

Educación

Marketing/Business degree

Herramientas

HubSpot CRM

Descripción del empleo

Company Description

West Assured ISO Certification Services provides approachable, expert-driven ISO certification solutions to organizations seeking structured improvement and recognition. The company focuses on a fully customer-centric experience, tailoring services to the specific needs and context of each client. West Assured works to make the path to certification smooth, transparent, and well-supported from initial consultation through to successful accreditation. Team members collaborate closely with clients, offering guidance that combines technical expertise with practical, business-focused insight. Client Experience and People are at the heart of what we do.

Role Overview

We are seeking an experienced and commercially focused Sales & Marketing Executive to support the continued growth of the business.

This is a hands-on role combining sales, marketing, digital marketing, campaign management and sales pipeline management. The successful candidate will take responsibility for coordinating and delivering marketing activity while ensuring that opportunities generated through marketing, referrals, networking and direct enquiries are effectively managed through the sales pipeline.

The role would suit an ambitious individual with 3–5 years’ experience who is comfortable moving between creative marketing activity, digital campaigns, lead generation, CRM management, sales administration and direct engagement with prospective customers.

Key Responsibilities

Marketing & Brand

Support the development and implementation of the company’s overall marketing strategy.

Develop and coordinate annual and quarterly marketing plans aligned with business growth objectives.

Manage the company’s brand across digital and traditional marketing channels.

Create and coordinate marketing content including social media, website content, email communications, case studies, presentations, brochures and promotional material.

Support the development of thought-leadership and industry-specific content.

Coordinate events, exhibitions, webinars, sponsorships and other promotional activities.

Work with external designers, agencies and other marketing suppliers where required.

Ensure consistent messaging and brand presentation across all communications.

Digital Marketing

Manage the company’s digital marketing activity across relevant platforms.

Plan and execute digital campaigns including social media, email marketing, paid advertising and lead-generation campaigns.

Manage and develop the company’s social media presence, with particular emphasis on LinkedIn and B2B engagement.

Coordinate website content and ongoing website development.

Support SEO, PPC and other digital lead-generation activities.

Develop targeted email and digital campaigns for specific sectors, customer groups and services.

Monitor digital performance using appropriate analytics and reporting tools.

Continually assess campaign effectiveness and recommend improvements.

Campaign Management & Lead Generation

Develop and manage targeted marketing and sales campaigns.

Identify target sectors, organisations and prospective customers.

Build campaign lists and coordinate outreach activities.

Manage campaigns from initial concept through to execution, lead generation and follow-up.

Track campaign performance including engagement, enquiries, qualified leads, conversion and return on investment.

Work closely with senior management to develop campaigns supporting new services, markets and strategic growth opportunities.

Sales Pipeline Management

Take day-to-day ownership of the company’s sales pipeline and CRM.

Ensure all enquiries, prospects and opportunities are accurately recorded and progressed.

Qualify incoming leads and coordinate appropriate follow-up.

Maintain clear visibility of opportunities at each stage of the sales process.

Follow up on proposals and outstanding opportunities in conjunction with relevant members of the management team.

Identify stalled opportunities and ensure appropriate actions are taken.

Maintain accurate pipeline values, expected close dates and probability assessments.

Produce regular sales pipeline and conversion reports.

Support forecasting and analysis of future sales opportunities.

Identify trends in lead sources, conversion rates, lost opportunities and customer acquisition.

Sales Administration

Coordinate the administration associated with the sales process from initial enquiry through to contract.

Prepare and coordinate proposals, quotations, presentations and supporting sales documentation.

Ensure customer and prospect information is accurately maintained within the CRM.

Maintain appropriate records of customer communications and sales activity.

Coordinate follow-up actions arising from sales meetings and customer discussions.

Support contract and customer onboarding handover to the relevant operational teams.

Maintain sales trackers, reports and dashboards.

Support management with monthly and quarterly sales reporting.

Business Development Support

Research potential customers, sectors and market opportunities.

Support targeted outbound business development activity.

Assist with customer presentations and introductory meetings.

Develop strong relationships with prospective and existing customers.

Identify cross-selling and new service opportunities within the existing customer base.

Support senior management with strategic business development initiatives.

Monitor competitor activity and relevant market developments.

Experience & Qualifications

The successful candidate should have:

3–5 years’ relevant experience in sales, marketing, digital marketing, business development or a combined commercial role.

A relevant qualification in Marketing, Business, Digital Marketing, Communications or a related discipline.

Demonstrable experience delivering marketing and digital campaigns.

Experience managing or coordinating a B2B sales pipeline.

Strong CRM experience E.G. Hubspot,and an understanding of structured sales processes.

Experience with LinkedIn and other digital marketing platforms.

Experience with email marketing, website content and digital analytics.

Strong written communication and content-development skills.

Strong organisational and project-management skills.

Good commercial awareness and an understanding of how marketing activity translates into leads, opportunities and revenue.

Confidence communicating with customers and senior decision-makers.

Strong attention to detail and ability to manage multiple campaigns and opportunities simultaneously.

Personal Attributes

We are looking for someone who is:

Commercially minded and results focused

Proactive and comfortable taking ownership

Highly organised

Creative while also being data driven

Confident communicating with customers

Comfortable working in a growing business environment

Able to work independently while collaborating closely with senior management

Focused on continuous improvement and measurable results

Career Opportunity

• This role provides an opportunity to take significant ownership of the sales and marketing function within a growing organisation. As the business develops, there is potential for the position to progress into a more senior Sales & Marketing Manager, Growth Manager or Commercial Manager role.