Product Marketing Manager

Fenergo; Ireland; Hybrid; EUR 70,000 - 95,000; Full time

Benefits offered by this job

Flexible working

Wellness program

Career progression plans

Employee recognition plan

Sports & social activities

Mentoring & Coaching

Professional Development

Give Back to the Community

Employee support groups

Job summary

Fenergo, a leading provider of client lifecycle management solutions, is seeking a Product Marketing professional to drive go-to-market strategy for assigned solutions in the Irish market. You will translate complex product capabilities into compelling business value and work closely with Product, Sales, and Marketing to ensure successful launches.

The ideal candidate brings 3+ years in product marketing within B2B SaaS, strong storytelling, and a data-driven approach to optimize GTM

Qualifications

• 3+ years of product marketing experience in B2B SaaS or enterprise technology.
• Strong messaging and storytelling to translate complex product capabilities into business value.
• Proven ability to develop and execute GTM plans with sales enablement and marketing.
• Experience using tools to manage workflows, analyze performance and support GTM execution.

Responsibilities

• Develop and maintain differentiated positioning, messaging and value propositions for assigned solutions.
• Understand target markets, buyer personas and competitive dynamics to inform GTM activities.
• Own solution-level product marketing plans aligned with product roadmaps and commercial objectives.
• Lead product marketing activities for launches and major releases, including planning and evaluation.
• Create core marketing assets: sales presentations, collateral, competitive materials and proofs.
• Partner with Product Management, Sales Enablement and Marketing for consistent messaging and readiness.
• Monitor KPIs and use data to optimise positioning, launches and GTM effectiveness.
• Apply product marketing processes and standards, exploring AI-powered tooling to improve execution quality.

Skills

Product marketing

Go-to-market

B2B SaaS

Messaging

Cross-functional teamwork

Data-driven

Tools

Asana

Gong

Salesforce

Seismic

Job description

• Develop and maintain differentiated positioning, messaging and value propositions for assigned solutions, translating complex product capabilities into compelling business value
• Develop a strong understanding of target markets, customer needs, buyer personas and competitive dynamics to inform positioning and GTM activities
• Own and execute solution-level product marketing plans aligned with product roadmaps, GTM priorities and commercial objectives
• Lead product marketing activities for assigned launches and major releases, including planning, messaging, cross-functional coordination and performance evaluation
• Develop and deliver core product marketing assets, including sales presentations, solution collateral, competitive materials and customer proof points
• Partner with Product Management, Sales Enablement and Marketing teams to ensure consistent messaging, effective sales readiness and coordinated GTM execution
• Monitor product marketing performance and relevant commercial KPIs, using data and feedback to optimise positioning, launches and GTM effectiveness
• Consistently apply product marketing processes, frameworks and standards, identifying opportunities to improve execution quality, efficiency and consistency, including through the effective use of AI-powered tools

Benefits

• Flexible working
• Employee wellness program
• On-going training & career progression plans
• Employee recognition plan
• Sports & social activities
• Mentoring & Coaching
• Professional Development
• Give Back to the Community
• Employee Support Groups

3+ years experience in product marketing, go-to-market strategy, or related roles within B2B SaaS or enterprise technology environmentsExcellent written and verbal communication skills, with strong stakeholder management skills and the ability to adapt messaging to different audiencesExperience using relevant tools and platforms to manage workflows, analyse performance and support GTM execution (e.g., Asana, Gong, Salesforce, Seismic or similar)Strong experience working cross-functionally with Product Management, Sales and Marketing teams, demonstrating sound judgement, effective prioritisation and the ability to drive GTM execution.Demonstrated success in developing messaging, launching products, and enabling sales teams through effective content, tools, and programs to achieve commercial objectivesProven ability to execute go-to-market (GTM) plans, and to develop and manage repeatable functional programs that drive consistent results