Senior Growth Marketing Manager

Needl; Ireland; On-site; EUR 90,000 - 120,000; Full time

Job summary

Needl in Ireland is seeking a Senior Growth Marketing Manager who will own the demand generation strategy and build a predictable pipeline of enterprise opportunities. You will determine target accounts, messaging, and how marketing turns engagement into qualified sales opportunities, working with senior leadership and Sales to execute an integrated plan.

You will own ICPs, ABM campaigns, and measurement of pipeline contribution, with a strong focus on enterprise customers and data-driven

Qualifications

• 5+ years of B2B SaaS or enterprise technology marketing experience.
• Track record of generating qualified pipeline, not just leads.
• Experience marketing complex B2B technology to enterprise customers.
• Strong knowledge of demand generation, ABM and integrated campaigns.
• Experience defining ICPs, personas and target-account strategies.
• Understanding of the Marketing–Sales–Revenue relationship.
• Ability to craft messaging for senior enterprise decision-makers.
• Analytical approach to campaign performance and ROI.
• Ability to think strategically while being hands-on.

Responsibilities

• Own and execute the company's B2B demand generation strategy.
• Define ICPs, segmentation, personas and target accounts.
• Build integrated campaigns across channels (LinkedIn, outbound, content, webinars, events, partnerships).
• Develop and execute ABM initiatives targeting enterprise accounts.
• Collaborate with Sales to identify pipeline gaps and generate qualified opportunities.
• Measure campaign performance, pipeline contribution and ROI.

Skills

Demand generation

ABM

Campaign management

Enterprise marketing

Job description

Are you looking for a Marketing role where you actually own the strategy?

We're partnering with an established Irish technology company that is entering an exciting phase of growth and is looking for a Senior Growth Marketing Manager to take ownership of its demand generation strategy and help build a predictable pipeline of enterprise opportunities.

This is an opportunity to have a significant impact on the company's next stage of growth.

The opportunity

This isn't a marketing operations role.

We're looking for someone who can determine who to target, how to reach them, what messaging will resonate and how marketing can turn that engagement into qualified sales pipeline.

You’ll work closely with senior leadership and Sales to develop and execute an integrated demand generation strategy targeting enterprise organisations.

You’ll have genuine ownership - from defining ICPs and target accounts through to designing campaigns, measuring conversion and understanding what's actually contributing to pipeline.

What you'll be doing:

• Own and execute the company's B2B demand generation strategy.
• Define and refine ICP, segmentation, personas and target accounts.
• Build integrated campaigns across channels including LinkedIn, outbound, content, webinars, events and partnerships.
• Develop and execute account-based marketing (ABM) initiatives targeting strategic enterprise accounts.
• Work closely with Sales to identify pipeline gaps and create campaigns that generate qualified opportunities.
• Develop compelling messaging and positioning for different industries, personas and use cases.
• Test new channels, campaigns and propositions and use performance data to continuously improve results.
• Own marketing pipeline targets and understand conversion throughout the funnel.
• Measure and communicate campaign performance, pipeline contribution and ROI.
• Help build a repeatable demand generation engine that can support the company's continued growth.

What we’re looking for:

You’ll ideally have 5+ years’ experience within B2B SaaS or enterprise technology marketing, with strong hands‑on experience in demand generation.

We’re particularly interested in people who can demonstrate:

• A track record of generating qualified pipeline, not simply leads or engagement.
• Experience marketing complex B2B technology to enterprise customers.
• Strong knowledge of demand generation, ABM and integrated campaigns.
• Experience defining ICPs, personas and target‑account strategies.
• A strong understanding of the relationship between Marketing, Sales and revenue.
• The ability to develop messaging for senior enterprise decision‑makers.
• A commercial, analytical approach to campaign performance and ROI.
• The confidence to work closely with senior leadership and challenge existing thinking.
• The ability to be both strategic and hands‑on.

Experience within customer experience, analytics, AI or adjacent enterprise SaaS would be particularly interesting, but isn’t essential.

This is an opportunity to join an established Irish technology business at an important point in its growth and have genuine influence over how it goes to market. Rather than inheriting a narrow channel or simply executing someone else’s campaigns, you’ll have the opportunity to shape the demand generation strategy, work directly with senior leadership and Sales, and see a clear connection between your work and commercial growth.

If you’ve worked in B2B SaaS demand generation and want a role where you can build, experiment and take real ownership of pipeline, we’d love to hear from you.