First In-House Marketing Lead: Build Brand & Demand Engine

Morgan McKinley; Dublin; On-site; EUR 90,000 - 130,000; Full time

Job summary

Morgan McKinley is seeking its first in-house Marketing Lead to own the marketing strategy, brand presence and demand generation for a growing B2B technology business in Ireland. This role offers autonomy to shape the function, build a Marketing engine, and drive measurable pipeline and revenue as you transition activities from an external agency to an in-house team.

The ideal candidate will have B2B software or SaaS experience and a proven ability to lead brand and demand initiatives in a

Qualifications

• B2B enterprise software experience is highly desirable, ideally within a SaaS or technology business operating in a complex B2B sales environment.
• Experience owning or leading a marketing function, ideally as a first or early marketing hire within a growing business.
• A strong understanding of both brand/content marketing and demand generation, with the ability to balance strategic planning with hands‑on execution.
• Experience developing and delivering marketing campaigns that support sales pipeline generation and business growth.
• Excellent written communication skills, with the ability to translate complex, technical or data‑led solutions into clear and engaging messaging for different audiences.
• Experience working with established messaging frameworks, buyer personas and ideal customer profiles to develop effective marketing strategies.
• Comfortable operating in a fast‑paced, evolving environment where processes, infrastructure and teams are still being developed.
• A proactive, commercially minded individual who enjoys taking ownership, working autonomously and building something from the ground up.

Responsibilities

• Take full ownership of the marketing function, developing and delivering the overall marketing strategy, execution and future team structure.
• Transition marketing activities currently managed by an external agency in-house, including company messaging, content creation, PR, thought leadership and LinkedIn strategy.
• Develop and execute demand generation strategies and campaigns to generate qualified leads and pipeline for the commercial team.
• Work closely with sales and senior leadership to develop account-based marketing (ABM) initiatives, events, campaigns and outbound sales support.
• Translate complex technology solutions, data and customer success stories into compelling marketing content and sales enablement materials, including case studies, presentations, one-pagers and ROI-focused content.
• Own and develop the company's brand positioning and market presence across its website, social media channels and wider industry platforms.
• Build the professional presence and thought leadership of the senior leadership team.
• Establish marketing reporting and performance metrics, providing visibility of marketing's contribution to pipeline generation and revenue growth.
• Work closely with the founders and senior leadership team, taking ownership of the function with significant autonomy and influence over the company's commercial direction.
• Recruit, develop and mentor a marketing team as the business continues to scale.

Job description

Morgan McKinley is seeking its first in-house Marketing Lead to own the marketing strategy, brand presence and demand generation for a growing B2B technology business in Ireland. This role offers autonomy to shape the function, build a Marketing engine, and drive measurable pipeline and revenue as you transition activities from an external agency to an in-house team.

The ideal candidate will have B2B software or SaaS experience and a proven ability to lead brand and demand initiatives in a