Senior Marketing Communications Manager

Alternatives; Dublin; On-site; EUR 90,000 - 125,000; Full time

Job summary

Alternatives, a high-growth international SaaS business serving the financial services sector, is seeking a Senior Marketing & Communications Manager to own product marketing, content and demand-generation campaigns.

Working with Sales, Product, Digital and global teams, you will translate complex technology into compelling messaging, develop positioning and launch plans, and drive growth through digital channels and sales enablement.

Qualifications

• Five+ years in marketing, product marketing or communications with strong digital marketing experience.
• B2B SaaS or fintech/financial services background is advantageous.
• Excellent writing and storytelling skills for complex products.
• Experience delivering digital campaigns and demand-generation activity.
• Familiarity with CRM, marketing automation and analytics; Dynamics beneficial.

Responsibilities

• Lead digital-led product marketing and go-to-market campaigns, developing positioning, messaging, value propositions and launch plans for technology solutions.
• Create compelling content and storytelling across digital channels, including websites, email, social media, blogs, white papers, case studies and video.
• Plan and deliver digital demand-generation and email marketing campaigns to support lead generation and qualification, working closely with Sales and Digital Marketing colleagues.
• Develop sales enablement resources, presentations and product materials to help commercial teams communicate solutions effectively.
• Collaborate across the wider business to share marketing resources, identify opportunities and support global campaigns and initiatives.
• Support the marketing of industry events, sponsorships and partnerships, ensuring consistent messaging and effective promotion. Event logistics and delivery are managed separately.
• Use market research, competitor insights and campaign performance data to identify opportunities and recommend improvements.
• Coordinate internal communications around product launches, updates and business initiatives.
• Work closely with senior stakeholders across Product, Sales, Go-to-Market and R&D to ensure marketing activity aligns with business priorities.

Skills

Digital marketing

B2B SaaS

Content creation

Campaign analytics

Stakeholder management

English fluency

Education

Master’s degree or equivalent

Tools

CRM software

Marketing automation tools

Campaign analytics

Job description

Senior Marketing & Communications Manager

I’m recruiting for a high-growth international SaaS business operating within the financial services industry, developing technology solutions for the investment and asset management sector.

This is an opportunity for a commercially minded, creative and digitally strong marketer to take ownership of product marketing, content and demand-generation campaigns in a fast-paced, international environment.

Working closely with colleagues across Sales, Product, Digital and other global teams, you’ll play an important role in translating complex technology solutions into compelling marketing messages that engage target audiences and support business growth. The position offers significant exposure to senior management and global business leaders, with plenty of scope to contribute ideas, challenge existing approaches and shape marketing activity.

Key responsibilities

• Lead digital-led product marketing and go-to-market campaigns, developing positioning, messaging, value propositions and launch plans for technology solutions.
• Create compelling content and storytelling across digital channels, including websites, email, social media, blogs, white papers, case studies and video.
• Plan and deliver digital demand-generation and email marketing campaigns to support lead generation and qualification, working closely with Sales and Digital Marketing colleagues.
• Develop sales enablement resources, presentations and product materials to help commercial teams communicate solutions effectively.
• Collaborate across the wider business to share marketing resources, identify opportunities and support global campaigns and initiatives.
• Support the marketing of industry events, sponsorships and partnerships, ensuring consistent messaging and effective promotion. Event logistics and delivery are managed separately.
• Use market research, competitor insights and campaign performance data to identify opportunities and recommend improvements.
• Coordinate internal communications around product launches, updates and business initiatives.
• Work closely with senior stakeholders across Product, Sales, Go-to-Market and R&D to ensure marketing activity aligns with business priorities.

What we’re looking for

• At least five years’ experience in marketing, product marketing or communications, with strong digital marketing experience.
• A background in B2B SaaS, technology or financial services would be highly advantageous, particularly fintech, investment or asset management.
• Excellent writing, storytelling and content creation skills, with the creativity to develop engaging messaging around complex products.
• Experience delivering digital campaigns, product marketing initiatives and demand-generation activity.
• Familiarity with CRM, marketing automation and campaign analytics tools. Experience with Microsoft Dynamics would be beneficial.
• A proactive, autonomous approach, with the confidence to take ownership, bring forward ideas and push beyond established ways of working.
• Strong collaboration and stakeholder management skills, with the ability to influence and engage senior leaders and global teams.
• Excellent organisation and prioritisation skills in a high-growth, fast-moving environment.
• A relevant master’s degree or equivalent professional experience, with fluent English.

The opportunity

A varied, high-visibility role for a marketer who enjoys combining digital execution, creative content and strategic product marketing. You’ll have the autonomy to drive initiatives forward, collaborate with senior leaders across an international business and make a tangible contribution to the growth of a specialist financial technology offering.