Marketing Executive (Culture)

Diageo; Ireland; Sur place; EUR 42 000 - 65 000; Plein temps

Résumé du poste

Diageo Ireland is seeking an Marketing Executive – Culture to shape and deliver cultural and community engagement across Brand Homes. You’ll bring our Culture Strategy to life through partnerships, experiences, PR and storytelling, strengthening brand reputation with local communities.

You will turn cultural plans into engaging initiatives, develop partnerships with cultural spaces, work with internal teams and agencies to deliver campaigns and monitor impact, while managing budgets and supplier

Qualifications

• Experience delivering culturally relevant brand strategies or initiatives.
• Strong understanding of PR, communications and media landscape (earned, paid, digital).
• Ability to manage multiple stakeholders and agency partners.
• Awareness of how culture, communities and consumer behaviour influence brand reputation and objectives.
• Curiosity about trends across drinks, travel, leisure, arts and experiential industries.
• Right to work in Ireland; visa sponsorship is not available for this role.

Responsabilités

• Shape and deliver cultural and community engagement across Diageo Ireland Brand Homes.
• Turn cultural plans into engaging initiatives that support business objectives and build advocacy.
• Develop and activate partnerships connecting brands with cultural spaces and communities.
• Collaborate with internal teams and agencies to deliver campaigns and experiences.
• Support PR, communications and reputation management with clear materials for internal and external audiences.
• Monitor, measure and report on cultural activity and its impact on strategy.
• Manage budgets and spend, ensuring projects stay within budget and supplier payments are coordinated.

Connaissances

Relationship-building

Stakeholder management

Cross-functional collaboration

Brand strategy experience

Public relations knowledge

Media landscape knowledge

Consumer behavior awareness

Description du poste

• As Marketing Executive – Culture, you’ll help shape and deliver cultural and community engagement across Diageo Ireland Brand Homes. You’ll bring our Culture Strategy to life through partnerships, experiences, PR and storytelling, strengthening brand reputation and connections with our communities
• Turn cultural plans into engaging initiatives that support business objectives and build advocacy among key audiences
• Develop and activate partnerships and projects that connect our brands with relevant cultural spaces and communities
• Work with agencies and internal teams, including digital, visitor experience, finance and corporate relations, to deliver effective campaigns and experiences
• Support PR, communications and reputation management by helping create clear, impactful materials for internal and external audiences
• Help curate partnerships and allocate resources across cultural initiatives to maximise impact
• Monitor, measure and report on cultural activity and its contribution to our strategy and objectives
• Manage budgets and spend, support strong financial performance, and help ensure projects stay within budget
• Coordinate supplier payments and administration, including purchase orders and invoices
• This is an opportunity to work at the intersection of culture, creativity, hospitality and iconic brands, building partnerships and experiences that can make a substantial impact on visitors and local communities

Strong relationship-building and collaboration skills, with the ability to manage multiple stakeholders and agency partners in a fast-paced environmentAt least 3 years’ experience developing or delivering culturally relevant brand strategies or initiativesA strong understanding of public relations, communications and the media landscape, including earned, paid and digital mediaThe successful candidate must have the right to work; visa sponsorship is not available for this roleKnowledge of how culture, communities and consumer behaviour can influence brand reputation and business objectivesAn awareness of trends across drinks, travel, leisure, creative arts and experiential industries, with curiosity about what motivates consumers