Experiential Culture Marketing Executive

Diageo; Dublin; On-site; EUR 42,000 - 56,000; Full time

Benefits offered by this job

Rewards and benefits package

Inclusion and belonging initiatives

Job summary

Diageo Ireland Brand Homes is seeking a Marketing Executive – Culture to shape and deliver cultural and community engagement across our Brand Homes. You’ll bring our Culture Strategy to life through partnerships, experiences, PR and storytelling, strengthening brand reputation and connections with communities.

With 3+ years in culturally focused brand work, you will collaborate with internal teams and agencies to deliver impactful campaigns that resonate with diverse audiences while managing

Qualifications

• Minimum 3 years' experience developing culturally relevant brand strategies or initiatives.
• Strong understanding of public relations, communications and the media landscape.
• Knowledge of how culture, communities and consumer behaviour can influence brand reputation and business objectives.
• Awareness of trends across drinks, travel, leisure, creative arts and experiential industries.

Responsibilities

• Turn cultural plans into engaging initiatives that support business objectives and build advocacy among key audiences.
• Develop and activate partnerships and projects that connect our brands with relevant cultural spaces and communities.
• Work with agencies and internal teams, including digital, visitor experience, finance and corporate relations, to deliver effective campaigns and experiences.
• Support PR, communications and reputation management by helping create clear, impactful materials for internal and external audiences.
• Help curate partnerships and allocate resources across cultural initiatives to maximise impact.
• Monitor, measure and report on cultural activity and its contribution to our strategy and objectives.
• Manage budgets and spend, support strong financial performance, and help ensure projects stay within budget.
• Coordinate supplier payments and administration, including purchase orders and invoices.

Skills

Brand strategy

Public relations

Communications

Media landscape

Job description

Diageo Ireland Brand Homes is seeking a Marketing Executive – Culture to shape and deliver cultural and community engagement across our Brand Homes. You’ll bring our Culture Strategy to life through partnerships, experiences, PR and storytelling, strengthening brand reputation and connections with communities.

With 3+ years in culturally focused brand work, you will collaborate with internal teams and agencies to deliver impactful campaigns that resonate with diverse audiences while managing