Culture Marketing Executive — Experiences & Partnerships

Diageo plc; Dublin; Hybride; EUR 40 000 - 55 000; Plein temps

Avantages offerts par ce poste

Rewards and benefits

Résumé du poste

Diageo plc in Dublin is seeking a Marketing Executive – Culture to shape and deliver cultural and community engagement across Diageo Brand Homes. You’ll translate culture plans into engaging initiatives and build advocacy among audiences.

You’ll develop partnerships with cultural spaces, work with agencies and internal teams to run campaigns, and support PR and reputation management while monitoring impact and budget adherence.

Qualifications

• At least 3 years’ experience developing or delivering culturally relevant brand strategies or initiatives.
• Strong understanding of PR, communications and the media landscape, including earned, paid and digital media.
• Knowledge of how culture, communities and consumer behaviour can influence brand reputation and business objectives.
• Awareness of trends across drinks, travel, leisure, creative arts and experiential industries.

Responsabilités

• Turn cultural plans into engaging initiatives that support business objectives and build advocacy among key audiences.
• Develop and activate partnerships and projects that connect our brands with relevant cultural spaces and communities.
• Work with agencies and internal teams, including digital, visitor experience, finance and corporate relations, to deliver effective campaigns and experiences.
• Support PR, communications and reputation management by helping create clear, impactful materials for internal and external audiences.
• Help curate partnerships and allocate resources across cultural initiatives to maximise impact.
• Monitor, measure and report on cultural activity and its contribution to our strategy and objectives.
• Manage budgets and spend, support strong financial performance, and help ensure projects stay within budget.
• Coordinate supplier payments and administration, including purchase orders and invoices.

Connaissances

Cultural brand strategy

Partnership development

Stakeholder management

PR & communications

Cultural trends awareness

Description du poste

Diageo plc in Dublin is seeking a Marketing Executive – Culture to shape and deliver cultural and community engagement across Diageo Brand Homes. You’ll translate culture plans into engaging initiatives and build advocacy among audiences.

You’ll develop partnerships with cultural spaces, work with agencies and internal teams to run campaigns, and support PR and reputation management while monitoring impact and budget adherence.