Marketing Executive - Culture

Diageo; Dublin; On-site; EUR 42,000 - 56,000; Full time

Benefits offered by this job

Rewards and benefits package

Inclusion and belonging initiatives

Job summary

Diageo Ireland Brand Homes is seeking a Marketing Executive – Culture to shape and deliver cultural and community engagement across our Brand Homes. You’ll bring our Culture Strategy to life through partnerships, experiences, PR and storytelling, strengthening brand reputation and connections with communities.

With 3+ years in culturally focused brand work, you will collaborate with internal teams and agencies to deliver impactful campaigns that resonate with diverse audiences while managing

Qualifications

• Minimum 3 years' experience developing culturally relevant brand strategies or initiatives.
• Strong understanding of public relations, communications and the media landscape.
• Knowledge of how culture, communities and consumer behaviour can influence brand reputation and business objectives.
• Awareness of trends across drinks, travel, leisure, creative arts and experiential industries.

Responsibilities

• Turn cultural plans into engaging initiatives that support business objectives and build advocacy among key audiences.
• Develop and activate partnerships and projects that connect our brands with relevant cultural spaces and communities.
• Work with agencies and internal teams, including digital, visitor experience, finance and corporate relations, to deliver effective campaigns and experiences.
• Support PR, communications and reputation management by helping create clear, impactful materials for internal and external audiences.
• Help curate partnerships and allocate resources across cultural initiatives to maximise impact.
• Monitor, measure and report on cultural activity and its contribution to our strategy and objectives.
• Manage budgets and spend, support strong financial performance, and help ensure projects stay within budget.
• Coordinate supplier payments and administration, including purchase orders and invoices.

Skills

Brand strategy

Public relations

Communications

Media landscape

Job description

Job Description :Marketing Executive – CultureLocation: Guinness Storehouse, Dublin, IrelandWorking pattern: Full time, permanentAbout us:With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.Join us and play your part in making life’s moments mean a little more.About Diageo Ireland Brand Homes:Diageo Brand Homes invite visitors to experience our drinks, discover our stories and connect with our brands through world-class, immersive experiences. The Guinness Storehouse at St. James’s Gate is an award-winning visitor and events destination. Alongside it, Ireland’s Brand Homes include Guinness Open Gate Brewery, Roe & Co Distillery and the Smithwick’s Experience in Kilkenny.About the role:As Marketing Executive – Culture, you’ll help shape and deliver cultural and community engagement across Diageo Ireland Brand Homes. You’ll bring our Culture Strategy to life through partnerships, experiences, PR and storytelling, strengthening brand reputation and connections with our communities.What you’ll be doing:Turn cultural plans into engaging initiatives that support business objectives and build advocacy among key audiences.Develop and activate partnerships and projects that connect our brands with relevant cultural spaces and communities.Work with agencies and internal teams, including digital, visitor experience, finance and corporate relations, to deliver effective campaigns and experiences.Support PR, communications and reputation management by helping create clear, impactful materials for internal and external audiences.Help curate partnerships and allocate resources across cultural initiatives to maximise impact.Monitor, measure and report on cultural activity and its contribution to our strategy and objectives.Manage budgets and spend, support strong financial performance, and help ensure projects stay within budget.Coordinate supplier payments and administration, including purchase orders and invoices.This is an opportunity to work at the intersection of culture, creativity, hospitality and iconic brands, building partnerships and experiences that can make a substantial impact on visitors and local communities.Experience and skills required:We’d love to work with you if you have:At least 3 years’ experience developing or delivering culturally relevant brand strategies or initiatives.A strong understanding of public relations, communications and the media landscape, including earned, paid and digital media.Knowledge of how culture, communities and consumer behaviour can influence brand reputation and business objectives.An awareness of trends across drinks, travel, leisure, creative arts and experiential industries, with curiosity about what motivates consumers.Strong relationship-building and collaboration skills, with the ability to manage multiple stakeholders and agency partners in a fast-paced environment.Please note that visa sponsorship is not available for this role. The successful candidate must have the right to work.Working with us:Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.Rewards and benefits:We recognise and value performance, offering our people a highly competitive Rewards and Benefits packageOur commitment to inclusion:Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to improve, grow and win. Wherever you join us, you’ll have the opportunity to supply, make an impact and play your part in making life’s moments mean a little more.Ready to bring your best? This could be your opportunity.If you require a reasonable adjustment, please ensure that you assemble this information when you submit your application.Recruitment scam warning:Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we’ll never ask for money.Worker Type :RegularPrimary Location:StorehouseAdditional Locations :Job Posting Start Date :2026-10-23