Marketing Director

Alternatives; Connacht; On-site; EUR 110,000 - 140,000; Full time

Job summary

Alternatives in Dublin city centre is looking for an experienced Marketing Director to lead the brand strategy and drive commercial performance for a premium hospitality brand. The role is onsite five days a week and reports to the senior leadership team.

You will manage two direct reports and work closely with sales, revenue and operational teams to boost awareness, engagement and revenue through integrated campaigns and strategic partnerships.

Qualifications

• Senior marketing leadership experience in luxury hospitality or related sector.
• Experience delivering integrated marketing strategies.
• Ability to connect marketing to revenue and business performance.

Responsibilities

• Develop and deliver the overall marketing and brand strategy.
• Lead campaigns across digital, social, content, PR, and partnerships.
• Protect and enhance premium brand positioning.
• Collaborate with sales, revenue and operations to support commercial goals.
• Oversee digital performance, site content, CRM activity and engagement.
• Manage agency and external partner relationships.
• Identify strategic partnerships to strengthen the brand.
• Manage the marketing budget and measure ROI.
• Lead and develop a team of two.
• Provide marketing insights to the senior leadership team.

Skills

Senior marketing leadership

Integrated campaigns

Brand management

CRM & digital marketing

Stakeholder management

Tools

CRM platforms

Agency management tools

Job description

An exciting opportunity has arisen for an experienced Marketing Director to join one of Dublin’s leading hospitality businesses, based in Dublin 2.
This is a highly visible, hands-on leadership role with responsibility for the overall marketing strategy, brand positioning and commercial performance of an established premium brand. Managing two direct reports, the Marketing Director will work closely with the senior leadership team and wider commercial functions to drive awareness, engagement and revenue.

Key responsibilities

• Develop and deliver the overall marketing and brand strategy
• Lead integrated campaigns across digital, social, content, PR, partnerships and traditional channels
• Protect and enhance the positioning of a premium, internationally recognised brand
• Work closely with sales, revenue and operational teams to support commercial objectives
• Oversee digital performance, website content, CRM activity and customer engagement
• Manage agency and external partner relationships
• Identify strategic partnerships and opportunities to strengthen the brand
• Manage the marketing budget and monitor campaign performance and return on investment
• Lead, support and develop a team of two
• Provide marketing insight and updates to the senior leadership team

The ideal candidate

• Significant senior marketing experience, ideally within luxury hospitality, travel, leisure, premium retail or another customer-led environment
• Strong experience developing and delivering integrated marketing strategies
• A clear understanding of premium brand positioning and customer experience
• Commercially focused, with the ability to connect marketing activity to revenue and business performance
• Strong digital, CRM, content and communications experience
• Confident managing senior stakeholders, agencies and commercial partners
• An experienced and supportive people leader
• Comfortable operating in a visible, fast-paced and hands-on role

This role is based onsite in Dublin city centre five days per week and is offered as a maternity cover contract running until the end of August 2027.