Marketing Executive - Culture

Diageo plc; Dublin; Hybrid; EUR 40,000 - 55,000; Full time

Benefits offered by this job

Rewards and benefits

Job summary

Diageo plc in Dublin is seeking a Marketing Executive – Culture to shape and deliver cultural and community engagement across Diageo Brand Homes. You’ll translate culture plans into engaging initiatives and build advocacy among audiences.

You’ll develop partnerships with cultural spaces, work with agencies and internal teams to run campaigns, and support PR and reputation management while monitoring impact and budget adherence.

Qualifications

• At least 3 years’ experience developing or delivering culturally relevant brand strategies or initiatives.
• Strong understanding of PR, communications and the media landscape, including earned, paid and digital media.
• Knowledge of how culture, communities and consumer behaviour can influence brand reputation and business objectives.
• Awareness of trends across drinks, travel, leisure, creative arts and experiential industries.

Responsibilities

• Turn cultural plans into engaging initiatives that support business objectives and build advocacy among key audiences.
• Develop and activate partnerships and projects that connect our brands with relevant cultural spaces and communities.
• Work with agencies and internal teams, including digital, visitor experience, finance and corporate relations, to deliver effective campaigns and experiences.
• Support PR, communications and reputation management by helping create clear, impactful materials for internal and external audiences.
• Help curate partnerships and allocate resources across cultural initiatives to maximise impact.
• Monitor, measure and report on cultural activity and its contribution to our strategy and objectives.
• Manage budgets and spend, support strong financial performance, and help ensure projects stay within budget.
• Coordinate supplier payments and administration, including purchase orders and invoices.

Skills

Cultural brand strategy

Partnership development

Stakeholder management

PR & communications

Cultural trends awareness

Job description

# Marketing Executive - CultureDublin,Republic of IrelandPosted 2 days agoFull timeJR1131106Share job postApplyWatchHelp transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.## Job Description**Marketing Executive – Culture****Location:** Guinness Storehouse, Dublin, Ireland**Working pattern:** Full time, permanent **About us:** With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.Join us and play your part in making life’s moments mean a little more. **About Diageo Ireland Brand Homes:** Diageo Brand Homes invite visitors to experience our drinks, discover our stories and connect with our brands through world-class, immersive experiences. The Guinness Storehouse at St. James’s Gate is an award-winning visitor and events destination. Alongside it, Ireland’s Brand Homes include Guinness Open Gate Brewery, Roe & Co Distillery and the Smithwick’s Experience in Kilkenny. **About the role:** As Marketing Executive – Culture, you’ll help shape and deliver cultural and community engagement across Diageo Ireland Brand Homes. You’ll bring our Culture Strategy to life through partnerships, experiences, PR and storytelling, strengthening brand reputation and connections with our communities. **What you’ll be doing:** Turn cultural plans into engaging initiatives that support business objectives and build advocacy among key audiences.Develop and activate partnerships and projects that connect our brands with relevant cultural spaces and communities.Work with agencies and internal teams, including digital, visitor experience, finance and corporate relations, to deliver effective campaigns and experiences.Support PR, communications and reputation management by helping create clear, impactful materials for internal and external audiences.Help curate partnerships and allocate resources across cultural initiatives to maximise impact.Monitor, measure and report on cultural activity and its contribution to our strategy and objectives.Manage budgets and spend, support strong financial performance, and help ensure projects stay within budget.Coordinate supplier payments and administration, including purchase orders and invoices.This is an opportunity to work at the intersection of culture, creativity, hospitality and iconic brands, building partnerships and experiences that can make a substantial impact on visitors and local communities. **Experience and skills required:** We’d love to work with you if you have:At least 3 years’ experience developing or delivering culturally relevant brand strategies or initiatives.A strong understanding of public relations, communications and the media landscape, including earned, paid and digital media.Knowledge of how culture, communities and consumer behaviour can influence brand reputation and business objectives.An awareness of trends across drinks, travel, leisure, creative arts and experiential industries, with curiosity about what motivates consumers.Strong relationship-building and collaboration skills, with the ability to manage multiple stakeholders and agency partners in a fast-paced environment.Please note that visa sponsorship is not available for this role. The successful candidate must have the right to work. **Working with us:** Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. **Rewards and benefits:** We recognise and value performance, offering our people a highly competitive Rewards and Benefits package **Our commitment to inclusion:** Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to improve, grow and win. Wherever you join us, you’ll have the opportunity to supply, make an impact and play your part in making life’s moments mean a little more.Ready to bring your best? This could be your opportunity.If you require a reasonable adjustment, please ensure that you assemble this information when you submit your application. **Recruitment scam warning:**Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we’ll never ask for money.With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,500 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ.Sign-up for job alertsSigning up for job alerts means you’ll be the first to hear about new jobs – they'll be sent direct to your inbox.Sign up**Employee:** Regular**Primary Location:**Dublin,Republic of Ireland**Job posting start date:**23rd October 2026Apply