Marketing Data & Insights Analyst – Adobe Analytics

Methodius Ltd; Donegal; Hybrid; EUR 55,000 - 75,000; Full time

Benefits offered by this job

Annual bonus

Contributory pension

Private medical

Life assurance

Employee assistance

Annual leave 22/10 public holidays

Relocation package

Learning & development

Lunch & Learn

Discounts & parking

Job summary

Methodius Ltd. is seeking a Marketing Data & Insights Analyst to support marketing measurement, reporting and channel intelligence across email, webinars and digital campaigns. You will turn data into actionable insights working with marketing, data and technology teams.

The role focuses on lead management, MQL data quality, and dashboard development, with opportunities to automate reporting and contribute to AI-enabled measurement initiatives. 3+ years in marketing analytics is expected.

Qualifications

• 3+ years in marketing analytics, campaign reporting or related area.
• Experience with marketing performance, CRM, lead management or campaign analytics.
• Strong analytical skills with complex datasets.
• Ability to manage recurring reporting processes independently and meet deadlines.
• Strong stakeholder management across marketing, data and technology teams.

Responsibilities

• Manage lead management, campaign reporting and marketing performance processes, ensuring accurate and timely delivery.
• Partner with Marketing, Salesforce and Enterprise Data teams to support reliable MQL data flows.
• Analyse campaign and channel performance to identify trends, opportunities and optimisation areas.
• Develop and maintain reporting processes, documentation and business rules to ensure consistency and data quality.
• Support dashboards, benchmark reporting and ad hoc analysis across marketing activity.
• Translate stakeholder requirements into practical analytical and reporting solutions.
• Identify opportunities to automate reporting and improve analytical efficiency.

Skills

Marketing analytics

Campaign reporting

BI tooling

Adobe Analytics

SQL

Tools

Salesforce

Marketo

Adobe Experience Platform

Job description

Our client is a leading international organisation focused on digital transformation, customer experience and data-driven decision-making. We are seeking a Marketing Data & Insights Analyst with strong Adobe Analytics experience to support marketing measurement, reporting and channel intelligence. You will work across email, webinars, digital campaigns and lead-generation programmes, partnering with marketing, data and technology teams to turn data into actionable insight.

Key Responsibilities

• Manage lead management, campaign reporting and marketing performance processes, ensuring accurate and timely delivery.
• Partner with Marketing, Salesforce and Enterprise Data teams to support reliable Marketing Qualified Lead (MQL) data flows.
• Analyse campaign and channel performance to identify trends, opportunities and optimisation areas.
• Develop and maintain reporting processes, documentation and business rules to ensure consistency and data quality.
• Support dashboards, benchmark reporting and ad hoc analysis across marketing activity.
• Translate stakeholder requirements into practical analytical and reporting solutions.
• Identify opportunities to automate reporting and improve analytical efficiency.

Future Development

The role offers opportunities to contribute to strategic initiatives, including:

• Developing leading-indicator and performance frameworks.
• Analysing digital engagement to support personalisation and channel optimisation.
• Supporting AI-enabled measurement, reporting and insights.
• Helping shape the future direction of marketing analytics and channel intelligence.

About You

• 3+ years' experience in marketing analytics, campaign reporting, marketing operations, BI or a related analytical discipline.
• Experience with marketing performance, CRM, lead management or campaign analytics.
• Strong analytical skills and experience working with complex datasets.
• Ability to manage recurring reporting processes independently and deliver accurate results to deadlines.
• Strong stakeholder management skills across marketing, data and technology teams.

Technical Skills

• Essential: Hands-on Adobe Analytics experience and familiarity with the wider Adobe ecosystem.
• Adobe Experience Platform (AEP) experience is highly desirable.
• Strong SQL skills.
• Experience with Power BI, Tableau or similar BI tools.
• Salesforce, Marketo or other CRM/marketing technology experience is advantageous.

Professional Skills

• Strong analytical, problem-solving and attention-to-detail skills.
• Ability to turn complex data into clear, actionable insights.
• Excellent communication and documentation skills.
• Proactive, commercially aware and focused on continuous improvement, automation and efficiency.

Why Consider This Opportunity?

Join a high-profile organisation where marketing data, digital analytics and AI are increasingly central to decision-making. You will gain the opportunity to work across Adobe Analytics, marketing data, digital engagement and emerging AI-enabled analytics, while helping shape modern marketing measurement and reporting.

Salary dependent on candidate experience. Benefits: Annual Bonus Scheme. Contributory Pension. Private Medical Insurance. Life Assurance & Long-Term Disability. Employee Assistance Programme. 22 days annual leave + 10 public holidays. Relocation package. Continuous Learning & Development. Access to extensive training & certification resources. Lunch & Learn sessions. Additional perks including company discounts, on-site parking, and bike-to-work scheme

Permanent, full time role. 3 days a week on site in Letterkenny, Co. Donegal. You can work remotely the rest of the month, but within the island of Ireland. Candidates must be eligible to work in Ireland/EU.

For more information, please contact David Coyle at 01 635 1748 or email [e-mail]