Adobe Analytics Campaign Analyst – Hybrid, Permanent

Tata Consultancy Services; Letterkenny; Hybride; EUR 40 000 - 60 000; Plein temps

Avantages offerts par ce poste

Pension

Health care

Life assurance

Laptop

Training resources

Résumé du poste

Tata Consultancy Services UK&I is seeking a Marketing Campaign Data Analyst to support the evolution of the client’s channel intelligence capabilities by connecting marketing data assets, improving reporting and measurement processes, and helping teams make smarter in-market decisions.

The role emphasizes Adobe Analytics, SQL, and BI tooling, with hybrid working (3 days in the office) in Letterkenny, Ireland, and opportunities to contribute to AI-enabled analytics and automation.

Qualifications

• 3+ years of experience in marketing analytics, campaign reporting, marketing operations, business intelligence, or related analytical roles.
• Experience supporting marketing performance measurement, lead management, CRM reporting, or campaign analytics programs.
• Experience working with large datasets and translating business requirements into practical reporting solutions.
• Demonstrated ability to manage recurring reporting processes with minimal supervision.

Responsabilités

• Execute and maintain lead management and campaign reporting processes, delivering performance insights on time.
• Partner with marketing, Salesforce, and EDP teams to ensure reliable MQL data flows.
• Create and maintain process documentation, reporting methodologies, and business rules for consistency.
• Support ad hoc reporting and business requests related to campaign performance and audience engagement.
• Support benchmark reporting and integrated channel dashboard enhancements.

Connaissances

Marketing analytics

Campaign reporting

Business intelligence

Data management

Outils

Adobe Analytics

SQL

Power BI

Tableau

Description du poste

Tata Consultancy Services UK&I is seeking a Marketing Campaign Data Analyst to support the evolution of the client’s channel intelligence capabilities by connecting marketing data assets, improving reporting and measurement processes, and helping teams make smarter in-market decisions.

The role emphasizes Adobe Analytics, SQL, and BI tooling, with hybrid working (3 days in the office) in Letterkenny, Ireland, and opportunities to contribute to AI-enabled analytics and automation.