Marketing Campaign Data Analyst: Adobe Analytics & Insights

Candidate Manager LTD; Letterkenny; Hybrid; EUR 50,000 - 75,000; Full time

Job summary

Tata Consultancy Services UK is looking for a Marketing Campaign Data Analyst to advance our Adobe Analytics and marketing data capabilities. The role blends analytics execution, data stewardship, reporting modernization, and insights generation across email, webinar, and digital campaigns.

You will connect data assets, improve reporting, and support AI-enabled measurement with cross-functional teams, while prioritising automation and accuracy in a hybrid office setup in Ireland.

Qualifications

• 3+ years of experience in marketing analytics, campaign reporting or BI.
• Experience supporting marketing performance measurement and CRM reporting.
• Experience with large datasets and translating requirements into dashboards.
• Ability to manage recurring reporting processes with limited supervision.

Responsibilities

• Execute and maintain lead management and campaign reporting processes with timely insights.
• Partner with marketing, Salesforce and EDP to ensure reliable MQL data flows.
• Create and maintain process documentation, reporting methodologies and rules.
• Support ad hoc reporting and requests on campaign performance and audience engagement.
• Support benchmark reporting and integrated channel dashboard enhancements.

Skills

Adobe Analytics

SQL

Power BI

Marketing analytics

Tools

AEP

Salesforce

Marketo

Job description

Tata Consultancy Services UK is looking for a Marketing Campaign Data Analyst to advance our Adobe Analytics and marketing data capabilities. The role blends analytics execution, data stewardship, reporting modernization, and insights generation across email, webinar, and digital campaigns.

You will connect data assets, improve reporting, and support AI-enabled measurement with cross-functional teams, while prioritising automation and accuracy in a hybrid office setup in Ireland.