Marketing Campaign Data Analyst - Adobe Analytics Pro

Coyle Consulting; Donegal; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Coyle Consulting is seeking a Marketing Campaign Data Analyst to advance the client’s channel intelligence through connected marketing data, improved reporting, and AI-enabled analytics capabilities. You will work with the Adobe Analytics ecosystem and CRM platforms to drive reliable MQL data and actionable campaign insights.

The role combines data analytics, reporting modernization, and stakeholder collaboration across marketing, sales, and operations, with opportunities to shape data-driven

Qualifications

• 3+ years of experience in marketing analytics or related roles.
• Experience supporting marketing performance measurement and campaign analytics.
• Experience translating business requirements into practical reporting solutions.

Responsibilities

• Execute and maintain lead management and campaign reporting processes, ensuring timely delivery of insights.
• Partner with marketing, Salesforce, and EDP teams to ensure reliable MQL data flows.
• Create and maintain process documentation, reporting methodologies, and business rules for consistency.
• Support ad hoc reporting and requests related to campaign performance and channel optimization.
• Develop leading-indicator frameworks for real-time visibility into performance drivers.
• Analyze customer and advisor digital engagement behavior to inform personalization.
• Identify automation opportunities to reduce manual reporting.
• Contribute to AI-enabled measurement and insights capabilities.

Skills

Marketing analytics

Campaign reporting

Business intelligence

Stakeholder collaboration

Tools

Adobe Analytics

Adobe Experience Platform

Salesforce

Marketo

SQL

Power BI

Tableau

Job description

Coyle Consulting is seeking a Marketing Campaign Data Analyst to advance the client’s channel intelligence through connected marketing data, improved reporting, and AI-enabled analytics capabilities. You will work with the Adobe Analytics ecosystem and CRM platforms to drive reliable MQL data and actionable campaign insights.

The role combines data analytics, reporting modernization, and stakeholder collaboration across marketing, sales, and operations, with opportunities to shape data-driven