Marketing Data Analyst

Coyle Consulting; Donegal; Hybrid; EUR 55,000 - 75,000; Full time

Job summary

Coyle Consulting is seeking a Marketing Campaign Data Analyst to advance the client’s channel intelligence through connected marketing data, improved reporting, and AI-enabled analytics capabilities. You will work with the Adobe Analytics ecosystem and CRM platforms to drive reliable MQL data and actionable campaign insights.

The role combines data analytics, reporting modernization, and stakeholder collaboration across marketing, sales, and operations, with opportunities to shape data-driven

Qualifications

• 3+ years of experience in marketing analytics or related roles.
• Experience supporting marketing performance measurement and campaign analytics.
• Experience translating business requirements into practical reporting solutions.

Responsibilities

• Execute and maintain lead management and campaign reporting processes, ensuring timely delivery of insights.
• Partner with marketing, Salesforce, and EDP teams to ensure reliable MQL data flows.
• Create and maintain process documentation, reporting methodologies, and business rules for consistency.
• Support ad hoc reporting and requests related to campaign performance and channel optimization.
• Develop leading-indicator frameworks for real-time visibility into performance drivers.
• Analyze customer and advisor digital engagement behavior to inform personalization.
• Identify automation opportunities to reduce manual reporting.
• Contribute to AI-enabled measurement and insights capabilities.

Skills

Marketing analytics

Campaign reporting

Business intelligence

Stakeholder collaboration

Tools

Adobe Analytics

Adobe Experience Platform

Salesforce

Marketo

SQL

Power BI

Tableau

Job description

The role: Marketing Campaign Data Analyst - Adobe Analytics

Location: Hybrid - 3 days in the office

Contract: Permanent

The role

We are seeking a Marketing Campaign Data Analyst to support the evolution of the client’s channel intelligence capabilities by connecting marketing data assets, improving reporting and measurement processes, analyzing digital engagement signals, and helping teams make smarter in-market decisions. This role combines analytical execution, data stewardship, reporting modernization, and emerging insights generation, with significant opportunity to shape future AI-enabled analytics capabilities.

This position supports a broad portfolio of marketing initiatives, including email, webinar, digital campaign, and lead-generation programs across multiple business units. This client uses Adobe and familiarity with it is critical.

Key Initial Responsibilities

• Execute and maintain existing lead management and campaign reporting processes, ensuring timely and accurate delivery of performance insights.
• Partner with marketing, Salesforce, and EDP teams to ensure reliable + accurate MQL data flows.
• Create and maintain process documentation, reporting methodologies, and business rules to ensure process consistency.
• Support ad hoc reporting and business requests related to campaign performance, audience engagement, and in-market channel optimization.
• Develop leading-indicator frameworks to offer real-time visibility into performance drivers + drags
• Analyze customer and advisor digital engagement behavior, generating insights that aid in personalization and channel optimization initiatives
• Identify automation opportunities that reduce manual reporting effort + improve efficiency
• Contribute to AI-enabled measurement and insights capabilities

Your Profile

Qualifications & Experience

• 3+ years of experience in marketing analytics, campaign reporting, marketing operations, business intelligence, or related analytical roles.
• Experience supporting marketing performance measurement, lead management, CRM reporting, or campaign analytics programs.
• Experience working with large datasets and translating business requirements into practical reporting solutions.
• Demonstrated ability to manage recurring reporting processes with minimal supervision.

Technical Skills

• Essential: hands-on experience with Adobe Analytics and strong familiarity with the Adobe ecosystem, including Adobe Experience Platform (AEP); familiarity with Salesforce, Marketo, or similar CRM and marketing technology platforms is also desirable.
• Strong SQL skills for data extraction, validation, and analysis.
• Experience with Power BI, Tableau, or similar business intelligence and visualization platforms.

Professional Capabilities

• Strong analytical and problem-solving skills with attention to detail.
• Ability to document processes and translate complex workflows into clear, repeatable procedures.
• Effective communication skills and ability to collaborate with technical and non-technical stakeholders.
• Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment.
• Continuous improvement mindset, with a focus on automation, efficiency, and operational excellence.