Head of Marketing - B2B SaaS, Growth & Demand Gen

Morgan McKinley; Dublin; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Morgan McKinley is seeking a Head of Marketing for a fast-growing B2B SaaS business based in Waterford. You will own marketing strategy, demand generation, and pipeline development, while leading a team and collaborating closely with sales to drive international growth.

You will balance strategic thinking with hands-on execution, optimizing messaging, campaigns, and ROI. The role requires hands-on leadership in a scaling SaaS environment and a strong US market focus.

Qualifications

• Extensive experience in B2B marketing in SaaS/tech.
• Proven demand generation and pipeline development.
• Experience marketing technical products with long sales cycles.
• Strong contribution to sales pipeline and revenue growth.
• Experience marketing to the US market.
• Proven leadership of marketing teams.
• Hands-on, data-driven, with commercial mindset.
• Ability to work with cross-functional leadership.

Responsibilities

• Develop and lead a B2B marketing strategy aligned with growth.
• Build measurable demand generation, campaigns, events, ABM.
• Own marketing-sourced pipeline and improve lead quality.
• Mentor and develop the marketing team.
• Collaborate with CRO, sales, product, and leadership.
• Strengthen product positioning and value propositions.
• Develop sales enablement materials for complex buys.
• Review processes and expenditures for ROI.
• Leverage data and AI/automation in workflows.
• Develop future channel and partner marketing initiatives.

Skills

B2B marketing

Demand generation

Team leadership

US market

Product marketing

Analytics

Sales alignment

Strategic planning

Job description

Morgan McKinley is seeking a Head of Marketing for a fast-growing B2B SaaS business based in Waterford. You will own marketing strategy, demand generation, and pipeline development, while leading a team and collaborating closely with sales to drive international growth.

You will balance strategic thinking with hands-on execution, optimizing messaging, campaigns, and ROI. The role requires hands-on leadership in a scaling SaaS environment and a strong US market focus.