Growth Marketing Manager — Full‑Funnel B2B SaaS Demand

SmartBear; Galway; Hybrid; EUR 65,000 - 95,000; Full time

Benefits offered by this job

Birthday off

Hybrid work environment

Job summary

SmartBear in Galway, Ireland, is seeking a Growth Marketing Manager to lead full-funnel demand generation for our DirectGTM motion. You will drive pipeline growth across a high-velocity core accounts segment by developing and executing integrated campaigns that span all product lines, including webinars, field events, content syndication, and podcasts.

Collaborating with sales, product marketing, and marketing operations, you will shape campaigns that resonate with decision-makers and deliver

Qualifications

• 3 years of B2B growth marketing experience.
• Proven success in full-funnel campaigns.
• Strong understanding of commercial sales motion.
• Experience aligning closely with Sales teams and delivering marketing-sourced and marketing-influenced pipeline.
• Proficiency in marketing tech stack including Marketo, Salesforce, and virtual event platforms.

Responsibilities

• Plan and execute full-funnel demand programs targeting accounts.
• Manage webinars, field events, content syndication, and outbound campaigns.
• Collaborate with sales, product marketing, operations, and regional teams.
• Track KPIs (MQL, SAL, SQL, pipeline, ROI) and optimize campaigns.
• Coordinate with Marketing Ops on lead scoring and funnel tracking.

Skills

B2B growth marketing

Full-funnel campaigns

Sales alignment

Marketing operations liaison

Campaign analytics

Tools

Marketo

Salesforce

Webinar platforms

Job description

SmartBear in Galway, Ireland, is seeking a Growth Marketing Manager to lead full-funnel demand generation for our DirectGTM motion. You will drive pipeline growth across a high-velocity core accounts segment by developing and executing integrated campaigns that span all product lines, including webinars, field events, content syndication, and podcasts.

Collaborating with sales, product marketing, and marketing operations, you will shape campaigns that resonate with decision-makers and deliver