Head of Marketing - B2B Enterprise Saas

Morgan McKinley; Dublin; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Morgan McKinley is seeking a Head of Marketing for a fast-growing B2B SaaS business based in Waterford. You will own marketing strategy, demand generation, and pipeline development, while leading a team and collaborating closely with sales to drive international growth.

You will balance strategic thinking with hands-on execution, optimizing messaging, campaigns, and ROI. The role requires hands-on leadership in a scaling SaaS environment and a strong US market focus.

Qualifications

• Extensive experience in B2B marketing in SaaS/tech.
• Proven demand generation and pipeline development.
• Experience marketing technical products with long sales cycles.
• Strong contribution to sales pipeline and revenue growth.
• Experience marketing to the US market.
• Proven leadership of marketing teams.
• Hands-on, data-driven, with commercial mindset.
• Ability to work with cross-functional leadership.

Responsibilities

• Develop and lead a B2B marketing strategy aligned with growth.
• Build measurable demand generation, campaigns, events, ABM.
• Own marketing-sourced pipeline and improve lead quality.
• Mentor and develop the marketing team.
• Collaborate with CRO, sales, product, and leadership.
• Strengthen product positioning and value propositions.
• Develop sales enablement materials for complex buys.
• Review processes and expenditures for ROI.
• Leverage data and AI/automation in workflows.
• Develop future channel and partner marketing initiatives.

Skills

B2B marketing

Demand generation

Team leadership

US market

Product marketing

Analytics

Sales alignment

Strategic planning

Job description

Head of Marketing | B2B SaaS | Ireland

Location: Waterford, Ireland (Hybrid)
Industry: B2B SaaS / Enterprise Technology
Employment Type: Permanent

About the Opportunity

An exciting opportunity has arisen for an experienced Head of Marketing to join a growing, private equity-backed B2B SaaS business at an important stage of its development.

Operating internationally within the enterprise technology sector, the business has built a strong customer base and is now focused on developing a more structured, scalable approach to marketing and demand generation.

This is an opportunity for a commercially minded marketing leader who enjoys building things, getting involved in the detail and seeing the direct impact of their work.

Working closely with the Chief Revenue Officer (CRO), you'll take ownership of the marketing function, develop the existing team and build a marketing strategy that supports continued international growth.

This is not a purely strategic or brand-focused position. The business is looking for someone who can combine big-picture thinking with hands-on execution and who enjoys working closely with sales to deliver measurable commercial results.

The Role

As Head of Marketing, you'll be responsible for developing and leading the marketing function, with a particular focus on demand generation, pipeline development and sales enablement.

Key responsibilities will include:

• Develop and execute a B2B marketing strategy aligned with commercial objectives and international growth plans.
• Build a consistent and measurable demand generation approach, incorporating targeted campaigns, events, lead nurturing and account-based marketing.
• Take ownership of marketing-sourced pipeline generation, improving lead quality and conversion throughout the sales funnel.
• Lead, mentor and develop an existing marketing team, creating a collaborative and results-focused environment.
• Work closely with the CRO, sales, product and senior leadership teams to ensure marketing activity supports business development.
• Strengthen product positioning, messaging and value propositions for technical enterprise customers.
• Develop sales enablement materials that support complex, multi-stakeholder buying journeys.
• Review existing marketing processes, systems and expenditure to identify opportunities for improvement.
• Use data, reporting and performance insights to measure marketing effectiveness and improve return on investment.
• Explore opportunities to incorporate AI, automation and emerging marketing technologies into existing workflows.
• Support the development of future channel and partner marketing initiatives.

About You

We're looking for an experienced marketing professional who has a strong commercial mindset and enjoys being involved in both strategy and execution.

Ideally, you'll bring:

• Significant experience in B2B marketing, ideally within SaaS, enterprise software or a related technology sector.
• A proven track record of developing and delivering successful demand generation strategies.
• Experience marketing complex technical products or services involving longer sales cycles and multiple decision-makers.
• Strong understanding of marketing's contribution to sales pipeline, revenue growth and customer acquisition.
• Experience marketing to the US market, ideally over several years.
• Previous experience leading, mentoring and developing marketing teams.
• Strong product marketing capabilities, particularly around positioning, messaging and communicating technical solutions.
• Experience working closely with sales and senior commercial leadership.
• A hands-on, proactive approach and the ability to operate effectively in a growing business.
• Strong analytical skills and the ability to translate marketing performance into measurable commercial outcomes.

Experience in a scaling SaaS business, particularly one operating with a lean marketing team, would be highly advantageous.

Exposure to customer experience technology, telecommunications, enterprise infrastructure, AI-driven solutions or channel marketing would also be beneficial.

Why Consider This Opportunity?

This is an opportunity to join a well-established, profitable technology business with ambitious plans for international growth.

You'll have the chance to:

• Take real ownership of the marketing function and influence its future direction.
• Build and develop a high-performing marketing team.
• Work closely with senior commercial leadership and contribute directly to business growth.
• Introduce new ideas, processes and technologies to improve marketing performance.
• Gain exposure to senior leadership and the wider investment team.
• Join a private equity-backed business at an exciting stage of its development.

The role would suit an established Head of Marketing, Marketing Director or senior B2B marketing professional who enjoys building and improving marketing functions and is ready to take on a position with genuine ownership and influence.

Location & Travel

Candidates can be based wihtin a reasonable commute to Waterford, with regular travel to the company's Irish headquarters required (approximately one week per month).

Some international travel, including to the US, will also be required.