Group Sales Manager

Choice Hotel Group; Balbriggan; On-site; EUR 60,000 - 90,000; Full time

Job summary

Choice Hotel Group is seeking an ambitious Group Sales Manager to drive direct sales and business development across two hotels within the portfolio. You will lead and mentor hotel-based sales teams, while expanding group business through strategic lead generation and cross-property opportunities.

The role requires a hands-on sales leader who enjoys developing people, winning new business, and scaling into a broader multi-property leadership position within a growing hotel group.

Qualifications

• Proven track record in hotel/group sales and revenue growth.
• Experience leading sales teams across multiple properties is preferred.
• Strong network with corporate accounts, agencies and event planners.
• Ability to develop and execute group sales strategies across a portfolio.

Responsibilities

• Take direct responsibility for the sales performance of two hotels.
• Mentor and develop hotel-based Sales Executives and teams.
• Generate corporate, conference, meetings, events, and leisure group business.
• Develop group-wide sales leads and cross-property opportunities.
• Identify and target new corporate accounts and key sectors.
• Drive GDS production and account development.
• Build relationships with conference organizers, agencies, DMCs, tour operators and group bookers.
• Conduct proactive sales calls, appointments, and client visits.
• Maintain a strong sales pipeline with clear targets.
• Collaborate with hotels to identify need periods and targeted activity.
• Support the Group Sales and Marketing Director in wider commercial strategy.

Skills

Sales leadership

Account management

Mentoring & coaching

Prospecting & lead generation

Sales pipeline management

Education

Bachelor’s degree in Hospitality, Business, or related field

Tools

GDS

CRM systems

Job description

As our hotel group continues to grow, we are looking for an ambitious and commercially driven Group Sales Manager to join our expanding team.

This is an exciting multi-property role combining direct sales leadership with group-wide business development. Initially, the successful candidate will take direct responsibility for driving the sales performance of two hotels within the group, while also supporting the wider portfolio through strategic lead generation and business development.

Working closely with the Group Sales and Marketing Director, Hotel General Managers and property sales teams, the Group Sales Manager will identify new revenue opportunities, develop key accounts and ensure a proactive and consistent approach to sales across the business.

Key Responsibilities

• Take direct responsibility for the sales performance and activity of two hotels.
• Mentor, develop and support hotel-based Sales Executives and sales teams.
• Generate new corporate, conference, meetings, events and leisure group business.
• Develop group-wide sales leads and opportunities that can be converted across multiple properties.
• Identify and target new corporate accounts and key business sectors.
• Drive GDS production, including account identification, prospecting and conversion.
• Develop relationships with conference organisers, agencies, DMCs, tour operators and group bookers.
• Conduct proactive sales calls, appointments, presentations, networking and client visits.
• Build and manage a strong sales pipeline with clear activity and conversion targets.
• Work with each hotel to identify need periods and create targeted sales activity to generate business.
• Support the Group Sales and Marketing Director in delivering the wider commercial sales strategy as the hotel portfolio continues to expand.

This role would suit an experienced hotel sales professional who enjoys being hands-on, developing people and winning new business, while looking to take the next step into a broader multi-property sales role within a growing hotel group.

Group office base is in Balbriggan, but travel will be required to our hotel locations as per business needs.