Group Sales Manager

Hollybank Trustees Ltd; Balbriggan; On-site; EUR 45,000 - 65,000; Full time

Job summary

Hollybank Trustees Ltd in Balbriggan, Co. Dublin, Ireland, seeks an ambitious Group Sales Manager to lead direct sales for two hotels and drive group business growth across the portfolio.

Working with the Group Sales and Marketing Director and hotel teams, you will develop key accounts, generate conference and events business, and build a robust pipeline while mentoring Sales Executives. This hands-on role requires a proven track record in hotel sales and a strategic mindset, with travel to

Qualifications

• Experience in hotel group sales and multi-property portfolio management.
• Proven ability to develop key accounts and lead a sales team.
• Strong prospecting, lead generation and business development skills.

Responsibilities

• Take direct responsibility for sales performance of two hotels.
• Mentor and develop hotel-based Sales Executives and teams.
• Generate corporate, conference, meetings, events and leisure group business.
• Develop group-wide sales leads and opportunities across properties.
• Identify and target new corporate accounts and sectors.
• Drive GDS production and account conversion.
• Build relationships with conference organisers, agencies, DMCs and tour operators.
• Conduct proactive sales calls, appointments and client visits.
• Maintain a strong sales pipeline with targets.
• Collaborate with each hotel on seasonal activity to generate business.

Skills

Group sales management

Key account development

GDS production

Sales leadership

Tools

GDS systems

Job description

Location: On site / Balbriggan, Co. Dublin, Ireland
job type: Permanent / Full-time
Sector and subsector: Commercial & Marketing | Hospitality
Salary: Negotiable salary

As our hotel group continues to grow, we are looking for an ambitious and commercially driven Group Sales Manager to join our expanding team.

This is an exciting multi-property role combining direct sales leadership with group-wide business development. Initially, the successful candidate will take direct responsibility for driving the sales performance of two hotels within the group, while also supporting the wider portfolio through strategic lead generation and business development.

Working closely with the Group Sales and Marketing Director, Hotel General Managers and property sales teams, the Group Sales Manager will identify new revenue opportunities, develop key accounts and ensure a proactive and consistent approach to sales across the business.

Key Responsibilities

• Take direct responsibility for the sales performance and activity of two hotels.
• Mentor, develop and support hotel-based Sales Executives and sales teams.
• Generate new corporate, conference, meetings, events and leisure group business.
• Develop group-wide sales leads and opportunities that can be converted across multiple properties.
• Identify and target new corporate accounts and key business sectors.
• Drive GDS production, including account identification, prospecting and conversion.
• Develop relationships with conference organisers, agencies, DMCs, tour operators and group bookers.
• Conduct proactive sales calls, appointments, presentations, networking and client visits.
• Build and manage a strong sales pipeline with clear activity and conversion targets.
• Work with each hotel to identify need periods and create targeted sales activity to generate business.
• Support the Group Sales and Marketing Director in delivering the wider commercial sales strategy as the hotel portfolio continues to expand.

This role would suit an experienced hotel sales professional who enjoys being hands-on, developing people and winning new business, while looking to take the next step into a broader multi-property sales role within a growing hotel group.

Group office base is in Balbriggan, but travel will be required to our hotel locations as per business needs.