Sales Manager – Gallen Group Hotels | Based in Ballybofey, Co. Donegal

Gallen Hospitality; Lifford; On-site; EUR 45,000 - 65,000; Full time

Benefits offered by this job

Competitive salary

Incentives

Career progression

Employee discounts

Supportive team

Job summary

Gallen Group Hotels is seeking an experienced Sales Manager to drive sales across the Donegal group. The role is on-site in Ballybofey and requires hospitality sales expertise to develop new business and manage key accounts.

We are looking for a proactive, results-driven professional with deep knowledge of the Donegal market and a proven track record in hospitality sales. Regular travel within Donegal and the North West is expected.

Qualifications

• 2–3 years' sales experience within a hotel or hospitality environment.
• Proven ability to drive sales performance and develop new business in hospitality.
• Strong relationships with customers and commercial partners.
• Knowledge of the Donegal and North West market.
• On-site work in Ballybofey; travel for meetings.

Responsibilities

• Develop and implement a sales strategy to meet revenue targets.
• Identify and pursue new business across corporate, leisure, group, conference and events.
• Build and maintain relationships with customers and key accounts.
• Generate leads through networking and meetings in the Donegal region.
• Conduct client meetings, site visits, and sales appointments.
• Collaborate with hotel teams to maximize sales opportunities.
• Manage the sales pipeline and maintain accurate CRM records.
• Prepare regular sales reports and updates against targets.

Skills

Account Management

Sales Strategy

Negotiating Skills/Closing techniques

Client Relationship Management

Job description

Sales Manager – Gallen Group Hotels | Based in Ballybofey, Co. Donegal (On-site, Not Remote)

Gallen Group is a well-established and growing hospitality group committed to delivering exceptional experiences for our guests and customers across our hotels in Donegal.

We are now looking for an experienced, energetic and commercially focused Sales Manager with a proven background in hotel or hospitality sales to join our team and play a key role in driving sales, developing new business and maximising revenue across the Gallen Group.

Please note: this is a full-time, on-site role based in Ballybofey, Co. Donegal. It is not a remote or hybrid position. Previous sales experience within a hotel or hospitality environment is essential, as the successful candidate will need to start into the role straight away. Applications without relevant hospitality sales experience will not be considered.

The Role

As Sales Manager, you will be responsible for driving sales performance across the group, developing new business opportunities, managing key accounts and building strong relationships with customers and commercial partners.

This is a hands‑on role for an experienced hospitality sales professional who can hit the ground running from day one. You will already understand how hotel sales work and know where business comes from in Donegal and the wider North West. The role is based in Ballybofey, with regular travel throughout Donegal and the North West to meet clients and develop new business.

About the role

Key Responsibilities

• Develop and implement an effective sales strategy to achieve and exceed agreed revenue targets.

• Identify and pursue new business opportunities across corporate, leisure, group, conference, events and other relevant markets.

• Build and maintain strong relationships with existing customers and key accounts.

• Proactively generate new leads through networking, sales calls, meetings, referrals and business development activity, drawing on your knowledge of the local market.

• Conduct regular client meetings, presentations, site visits, show-rounds and sales appointments.

• Develop opportunities to increase revenue across the wider Gallen Group.

• Work closely with hotel, reservations, events, food & beverage and operational teams to maximise sales opportunities.

• Manage the sales pipeline and maintain accurate records of leads, opportunities and conversions.

• Prepare regular sales reports and provide updates on performance against targets.

• Develop and maintain strong relationships with local businesses, companies, organisations, agencies and community partners across Donegal and the North West.

• Represent Gallen Group at networking events, trade shows, exhibitions and industry events.

• Monitor competitor hotels, market activity and trends, and identify opportunities for growth.

• Work closely with the marketing team on campaigns, promotions and sales initiatives.

• Negotiate commercial agreements and rates within agreed guidelines, with an understanding of hotel rate structures and revenue management.

• Ensure excellent customer service throughout the sales process and build long-term customer loyalty.

• Consistently achieve individual and group sales targets.

About You

We are looking for a results-driven and personable hospitality sales professional who is confident, organised and passionate about developing business. You will know the hotel industry and the Donegal market, and be ready to start into the role straight away.

Required Criteria

• A minimum of 2–3 years' sales experience within a hotel or hospitality environment.

• Proven experience driving sales performance and new business development in hospitality.

• Demonstrated ability to manage key accounts and build strong relationships with customers and commercial partners.

• Knowledge of the Donegal and North West business market.

• Ability to work on-site in Ballybofey, Co. Donegal (this is not a remote role).

• Strong commercial acumen and a results-driven approach.

• Full driving licence.

What We Offer

• A competitive salary package.

• Performance-related incentives.

• An exciting role within an established and growing hospitality group.

• Opportunities for career development and progression.

• Employee benefits and preferential rates across Gallen Group.

• A supportive and professional working environment.

• The opportunity to make a real impact on the commercial growth of the group.

• The chance to work alongside an experienced and ambitious team.

About the company

A family-run hotel & bar group owned and managed by the Gallen Family.

Required Criteria

• A minimum of 2–3 years' sales or business development experience within a hotel or hospitality environment
• A proven ability to generate new business and develop existing accounts in a hospitality setting.
• A good understanding of hotel operations, rates, group bookings, and conference and events sales.
• Knowledge of the Donegal and North West market.
• Excellent communication and interpersonal skills.
• Strong negotiation and presentation abilities.
• A proactive and target-driven approach.
• Excellent organisational and time‑management skills.
• Strong commercial awareness and understanding of sales processes.
• The confidence to build relationships with customers and business decision‑makers.
• A positive, professional and enthusiastic approach.
• The ability to work independently while also be an effective member of a wider team.
• Ability to work on-site from our Ballybofey base, living within commuting distance or willing to relocate.
• A full driving licence and willingness to travel for meetings and business development opportunities.

Desired Criteria

• An established network of business contacts in Donegal and the North West.
• Experience using hotel property management, sales or CRM systems.
• Experience selling across multiple properties within a hotel group.

Skills you'll need

• Account Management
• Sales Strategy
• Negotiating Skills/Closing techniques
• Client Relationship Management