EMEA GTM & Reseller Programs Lead

Triwill Group; Dublin; On-site; EUR 120,000 - 180,000; Full time

Job summary

OpenAI seeks a Reseller & Ecosystem Programs Lead to launch the ChatGPT Ads reseller program from the ground up, accelerating advertiser adoption, partner productivity, and revenue growth. You will define how OpenAI collaborates with resellers and ecosystem partners across the Ads business, balancing growth with platform integrity.

This Dublin-based role requires deep experience in digital advertising ecosystems, strong program design, and cross-functional leadership to move complex partnerships

Qualifications

• Experience designing and running reseller, channel, or ecosystem programs in digital advertising, media, adtech, agency, marketplace, or platform businesses.
• Ability to balance revenue growth, partner productivity, customer experience, operational complexity, and platform integrity.

Responsibilities

• Design and build the ChatGPT Ads reseller program, including partner segmentation, eligibility criteria, commercial model, operating model, onboarding, governance, and performance management.
• Define the role of resellers and ecosystem partners across customer acquisition, activation, spend growth, market expansion, support, and scaled coverage.
• Develop partner coverage and engagement models across advertisers, agencies, resellers, outsourced sellers, and other ecosystem participants.
• Partner with Sales, Partnerships, Legal, Finance, Policy, Product, Marketing, Customer Success, Support, and Ads Ops to launch reseller motions that are commercially effective and operationally sound.
• Design ecosystem acceleration programs that drive advertiser adoption, partner-sourced growth, activation, retention, and incremental spend.
• Build partner enablement, certification, launch readiness, and operating review mechanisms.
• Develop reseller and partner incentive structures with clear eligibility, measurement, controls, ROI tracking, and guardrails.
• Create program playbooks, partner scorecards, reporting cadences, escalation paths, and governance mechanisms.
• Monitor program performance and recommend whether to scale, refine, or sunset specific reseller and ecosystem motions.
• Ensure reseller and ecosystem programs reinforce user trust, platform integrity, financial discipline, and long-term advertiser value.

Skills

10+ years partner strategy

Job description

OpenAI seeks a Reseller & Ecosystem Programs Lead to launch the ChatGPT Ads reseller program from the ground up, accelerating advertiser adoption, partner productivity, and revenue growth. You will define how OpenAI collaborates with resellers and ecosystem partners across the Ads business, balancing growth with platform integrity.

This Dublin-based role requires deep experience in digital advertising ecosystems, strong program design, and cross-functional leadership to move complex partnerships