EMEA Digital Growth Marketing Lead

Omnissa; Cork; Hybrid; GBP 65,000 - 100,000; Full time

Job summary

Omnissa is seeking a highly strategic Digital Marketing Manager, EMEA to accelerate pipeline growth through innovative digital strategies. You will design and scale digital acquisition and expansion programmes to raise awareness, engagement and revenue across the EMEA region, combining paid media, programmatic, ABM and content syndication with data-driven experimentation.

The role requires fluency in buyer behavioural insights, AI-assisted discovery, and a rigorous approach to measurement,

Qualifications

Responsibilities

• Develop and execute the EMEA digital marketing strategy to increase awareness, engagement and pipeline across new business and install base.
• Own and optimise multi-channel programmes across paid social, programmatic, LinkedIn, display, content syndication and email.
• Manage digital budget allocation across channels and markets, reallocating based on performance.
• Identify and scale emerging digital channels and acquisition opportunities beyond traditional paid search and social.
• Continuously test new platforms, tactics and technologies using a structured experimentation framework.
• Design and optimise digital programmes to acquire net-new customers and expand addressable market.
• Partner with regional marketing, BDR, sales and campaign teams to deliver integrated programmes.
• Optimise conversion from anonymous visitor to MQL across the digital journey.
• Leverage first-party data and audience insights to improve targeting; report on signals with largest impact.
• Build programmes to drive cross-sell, upsell and adoption in existing customers.
• Partner with product marketing and campaigns to target expansion opportunities.
• Balance acquisition and expansion investment to meet regional pipeline targets.
• Monitor buyer behaviour and recommend strategies to reach prospects earlier in their journey.
• Apply SEO, AEO and AI-assisted discovery to inform strategy and content priorities, partnering with content/web teams.
• Measure influence of dark funnel activity including peer communities, sharing, podcasts, newsletters, influencer content and AI research.
• Collaborate across functions to ensure presence where buyers research independently.
• Recommend measurement frameworks combining attribution with brand search, direct traffic, engagement and intent data.
• Manage campaign performance across digital channels, continuously optimizing based on data.
• Define KPIs and metrics aligned to pipeline generation and revenue for new business and expansion.
• Communicate performance, learnings and recommendations to regional and global stakeholders.
• Partner with marketing operations to ensure accurate measurement.
• Work with Global/Regional/Product/Customer Marketing, Sales, Content and Marketing Operations.
• Share best practices across regions and adapt strategies for EMEA.
• Influence digital marketing strategy through thought leadership and innovation.

Job description

Omnissa is seeking a highly strategic Digital Marketing Manager, EMEA to accelerate pipeline growth through innovative digital strategies. You will design and scale digital acquisition and expansion programmes to raise awareness, engagement and revenue across the EMEA region, combining paid media, programmatic, ABM and content syndication with data-driven experimentation.

The role requires fluency in buyer behavioural insights, AI-assisted discovery, and a rigorous approach to measurement,