EMEA Digital Media Leader — Strategy, AI & Growth (Hybrid)

Okta; Dublin; Hybrid; EUR 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid work model

Global exposure and growth

Job summary

Okta, a leading identity solutions company, seeks an EMEA Digital Media Manager to own regional paid media strategy across priority markets, including UKI, France, Germany, and Ireland. You will translate global priorities into market-specific plans, manage regional budgets, and optimize toward pipeline and revenue outcomes.

The role blends strategic leadership with hands-on execution, leveraging AI and automation to increase speed and scale, while ensuring local relevance and alignment with

Qualifications

• 7+ years of experience in digital media, digital acquisition, or demand generation.
• Experience managing programs across multiple European markets with localization.
• Strong analytical and data-driven decision making.
• Experience with major paid media channels (Google Ads, LinkedIn) and programmatic.
• Familiarity with marketing tech stacks (Salesforce, Marketo) and web analytics.

Responsibilities

• Own EMEA digital media strategy and regional investment decisions.
• Lead end-to-end digital acquisition across paid search, social, and programmatic channels.
• Drive measurement, optimization, and revenue outcomes with data-backed recommendations.
• Collaborate with cross-functional teams including Global Demand Gen and Product Marketing.
• Incorporate AI/automation to scale localization and ops workflows.

Skills

Digital media

Budget management

Analytics

AI & automation

Executive communication

Localization

B2B SaaS

Education

Bachelor’s degree or equivalent

Tools

Tableau/Looker

Salesforce

Marketo

Job description

Okta, a leading identity solutions company, seeks an EMEA Digital Media Manager to own regional paid media strategy across priority markets, including UKI, France, Germany, and Ireland. You will translate global priorities into market-specific plans, manage regional budgets, and optimize toward pipeline and revenue outcomes.

The role blends strategic leadership with hands-on execution, leveraging AI and automation to increase speed and scale, while ensuring local relevance and alignment with