EMEA Paid Media Growth Lead

Gomyneed Private Limited; Dublin; Hybrid; EUR 90,000 - 130,000; Full time

Job summary

Okta in Dublin, Ireland seeks an EMEA Digital Media Manager to lead regional paid media strategy, own budgets, and drive pipeline across priority markets. The role requires hands-on expertise in paid search, paid social, programmatic, and ABM media, with strong measurement and CRM-based targeting.

You will collaborate with Field Marketing, Demand Gen, Product Marketing, Marketing Ops and Sales Development to optimize investments and align programs with global brand standards, delivering impact

Qualifications

• Senior B2B paid media / digital acquisition experience across EMEA markets.
• Hands-on expertise in paid search, paid social, programmatic and ABM media
• Strong measurement skills: conversion tracking, attribution, and signal-based targeting (intent, engagement, CRM)
• Ability to influence Field Marketing, Demand Generation, Product Marketing, Marketing Ops and Sales Development stakeholders

Responsibilities

• Develop and lead the regional paid media strategy across priority EMEA markets.
• Own regional paid media budgets and shift investment across geographies, channels, and campaigns based on pipeline contribution.
• Build and optimize full-funnel programs across Paid Search, Paid Social, Programmatic Display, retargeting, content syndication, and ABM/ABX.
• Evaluate inquiry quality, qualified demand, pipeline progression, and revenue impact beyond platform metrics.
• Scale practical uses of generative AI and automation across localization, creative testing, and campaign operations.
• Manage regional agencies and partners to deliver localized, high-performing campaigns within global brand standards.

Skills

Paid media

B2B

EMEA experience

Digital acquisition

Measurement

Job description

Okta in Dublin, Ireland seeks an EMEA Digital Media Manager to lead regional paid media strategy, own budgets, and drive pipeline across priority markets. The role requires hands-on expertise in paid search, paid social, programmatic, and ABM media, with strong measurement and CRM-based targeting.

You will collaborate with Field Marketing, Demand Gen, Product Marketing, Marketing Ops and Sales Development to optimize investments and align programs with global brand standards, delivering impact