Digital Marketing Manager, EMEA

Omnissa; Cork; Hybrid; GBP 65,000 - 100,000; Full time

Job summary

Omnissa is seeking a highly strategic Digital Marketing Manager, EMEA to accelerate pipeline growth through innovative digital strategies. You will design and scale digital acquisition and expansion programmes to raise awareness, engagement and revenue across the EMEA region, combining paid media, programmatic, ABM and content syndication with data-driven experimentation.

The role requires fluency in buyer behavioural insights, AI-assisted discovery, and a rigorous approach to measurement,

Qualifications

Responsibilities

• Develop and execute the EMEA digital marketing strategy to increase awareness, engagement and pipeline across new business and install base.
• Own and optimise multi-channel programmes across paid social, programmatic, LinkedIn, display, content syndication and email.
• Manage digital budget allocation across channels and markets, reallocating based on performance.
• Identify and scale emerging digital channels and acquisition opportunities beyond traditional paid search and social.
• Continuously test new platforms, tactics and technologies using a structured experimentation framework.
• Design and optimise digital programmes to acquire net-new customers and expand addressable market.
• Partner with regional marketing, BDR, sales and campaign teams to deliver integrated programmes.
• Optimise conversion from anonymous visitor to MQL across the digital journey.
• Leverage first-party data and audience insights to improve targeting; report on signals with largest impact.
• Build programmes to drive cross-sell, upsell and adoption in existing customers.
• Partner with product marketing and campaigns to target expansion opportunities.
• Balance acquisition and expansion investment to meet regional pipeline targets.
• Monitor buyer behaviour and recommend strategies to reach prospects earlier in their journey.
• Apply SEO, AEO and AI-assisted discovery to inform strategy and content priorities, partnering with content/web teams.
• Measure influence of dark funnel activity including peer communities, sharing, podcasts, newsletters, influencer content and AI research.
• Collaborate across functions to ensure presence where buyers research independently.
• Recommend measurement frameworks combining attribution with brand search, direct traffic, engagement and intent data.
• Manage campaign performance across digital channels, continuously optimizing based on data.
• Define KPIs and metrics aligned to pipeline generation and revenue for new business and expansion.
• Communicate performance, learnings and recommendations to regional and global stakeholders.
• Partner with marketing operations to ensure accurate measurement.
• Work with Global/Regional/Product/Customer Marketing, Sales, Content and Marketing Operations.
• Share best practices across regions and adapt strategies for EMEA.
• Influence digital marketing strategy through thought leadership and innovation.

Job description

Job Description

We are Omnissa!

Omnissa is the first AI-driven digital work platform, built to support flexible, secure, work-from anywhere experiences. We integrate industry-leading solutions—including Unified Endpoint Management, Virtual Apps and Desktops, Digital Employee Experience, and Security & Compliance—into a seamless, autonomous workspace that adapts to how people work. Our platform boosts employee engagement while optimizing IT operations, security, and cost.

Guided by our Core Values - Act in Alignment, Build Trust, Foster Inclusiveness, Drive Efficiency, and Maximize Customer Value - we’re growing rapidly and committed to delivering meaningful impact. If you're passionate about shaping the future of work, we’d love to hear from you.

At Omnissa, we are committed to maintaining a fair, consistent, and secure hiring process for all candidates. As part of this approach, we use standard interview and verification practices designed to ensure alignment and protect both candidates and the organization. These practices are applied thoughtfully and with respect for candidate privacy.

What is the opportunity?

Omnissa is looking for a highly strategic and data-driven Digital Marketing Manager, EMEA to accelerate pipeline growth through innovative digital marketing strategies.

This role is responsible for designing, executing and scaling digital acquisition and expansion programmes that drive awareness, engagement and qualified pipeline across the EMEA region — both to win net-new customers and to grow revenue within Omnissa’s existing install base.

We are looking for someone who is passionate about where B2B marketing is heading, not just where it has been. The ideal candidate is a digital marketer first: fluent across paid media, programmatic, ABM and content syndication, with the analytical rigour to know what is working and the curiosity to keep testing what is next.

You will understand how buyer behaviour is evolving, including AI-driven discovery and dark funnel influence, and apply that understanding to sharpen digital strategy rather than treat it as a separate discipline.

Key Responsibilities

Digital Marketing Strategy & Execution

• Develop and execute the EMEA digital marketing strategy that increases awareness, engagement and pipeline across both new business and install base audiences.
• Own and optimise multi-channel digital programmes spanning paid social, programmatic, LinkedIn, display, content syndication and email.
• Manage digital budget allocation across channels and markets, reallocating based on performance.
• Identify, evaluate and scale emerging digital channels and acquisition opportunities beyond traditional paid search and social.
• Continuously test new platforms, tactics and technologies using a structured experimentation framework.

New Logo Acquisition

• Design and optimise digital programmes focused on acquiring net-new customers and expanding Omnissa’s addressable market.
• Partner with regional marketing, BDR, sales and campaign teams to deliver integrated acquisition programmes.
• Optimise conversion across the full digital customer journey from anonymous visitor to marketing qualified lead.
• Leverage first-party intent, behavioural data and audience insights to improve targeting and campaign effectiveness, including reporting on those signals having the largest impact.

Install Base Growth & Expansion

• Build digital programmes that drive cross-sell, upsell and adoption within Omnissa’s existing customer base.
• Partner with product marketing and campaign teams to identify expansion opportunities and target them through digital channels.
• Balance acquisition and expansion investment to deliver against overall regional pipeline targets.

Modern Buyer Behaviour & Dark Funnel

• Monitor evolving buyer behaviour and recommend strategies to reach prospects earlier in their decision-making journey.
• Apply a working understanding of SEO, AEO and AI-assisted discovery to inform digital strategy, content priorities and channel choices, partnering with content and web teams on execution.
• Understand and measure the influence of dark funnel activity, including peer communities, private sharing, podcasts, newsletters, influencer content and AI-assisted research.
• Work across functions supporting digital to ensure Omnissa is present where buyers conduct independent research.
• Recommend measurement frameworks that combine attribution data with broader signals such as brand search, direct traffic, engagement and intent data.

Performance Marketing & Analytics

• Manage campaign performance across digital channels continually optimising based on data and insights.
• Define KPIs and success metrics aligned to pipeline generation and revenue outcomes for both new business and expansion.
• Communicate performance, learnings and recommendations to regional and global stakeholders.
• Partner closely with marketing operations to ensure accurate measurement

Cross-functional Collaboration

• Work closely with Global Digital Marketing, Regional Marketing, Product Marketing, Customer Marketing, Sales, Content and Marketing Operations teams.
• Share best practices and insights across regions while adapting strategies for EMEA market requirements.
• Influence digital marketing strategy through thought leadership and continuous innovation.

Location:

Cork (Hybrid) / UK (Remote)