EMEA B2B Integrated Marketing Lead

OpenAI, Inc.; Leinster; On-site; EUR 90,000 - 150,000; Full time

Job summary

OpenAI, Inc. in Dublin, Ireland, seeks an Integrated Marketing Manager for the EMEA region to shape end-to-end B2B programs and align with Consumer Marketing.

You will translate global launches into regional market moments, drive audience-centric campaigns, and work closely with Sales, Production, and Marketing Operations to optimize impact across multiple markets. The role requires strategic leadership, strong stakeholder credibility, and a track record of delivering measurable brand and

Qualifications

• Experience leading integrated B2B marketing or go-to-market programs across multiple EMEA markets.
• Strong strategic judgment and credibility with senior stakeholders.
• Proven track record of driving brand and commercial outcomes (awareness, consideration, engagement, pipeline, revenue).
• Expertise in audience strategy, channel planning, budget management, and full-funnel measurement.

Responsibilities

• Own the EMEA B2B integrated marketing strategy and quarterly plan, coordinating with Consumer Marketing to align audiences, markets, launches, channels, and measurement.
• Translate global launches into locally relevant market moments and develop regional programs that leverage audience insight and product truth.
• Partner with regional Sales and GTM leaders and with Marketing Operations on segmentation, campaign infrastructure, attribution, and pipeline pacing.
• Orchestrate cross-functional teams and agencies to deliver coherent audience journeys and ensure timely, high-quality execution.
• Collaborate with Global Integrated Marketing to shape and scale campaigns, allocating budgets across global, regional, and local investments.

Job description

OpenAI, Inc. in Dublin, Ireland, seeks an Integrated Marketing Manager for the EMEA region to shape end-to-end B2B programs and align with Consumer Marketing.

You will translate global launches into regional market moments, drive audience-centric campaigns, and work closely with Sales, Production, and Marketing Operations to optimize impact across multiple markets. The role requires strategic leadership, strong stakeholder credibility, and a track record of delivering measurable brand and