EMEA B2B Integrated Marketing Lead

openai; Dublin; Hybrid; EUR 75,000 - 110,000; Full time

Job summary

OpenAI seeks an Integrated Marketing Manager to shape end-to-end regional B2B programs in EMEA. You will align with Consumer Marketing, translate global launches into local market moments, and lead cross-functional teams to deliver cohesive campaigns across paid, owned, and earned channels.

You will use audience insight and product truth to craft sharp regional strategies, manage budgets, and drive measurable outcomes from awareness to revenue.

Qualifications

• Significant experience leading integrated B2B marketing programs across multiple EMEA markets.
• Ability to translate global launches into regional market moments.
• Strong strategic judgment and credibility with senior stakeholders.

Responsibilities

• Own the EMEA B2B integrated marketing strategy and quarterly plan.
• Translate audience insights into sharp regional strategies and briefs.
• Partner with Sales and GTM leaders on segmentation, pacing, and attribution.
• Coordinate with Production, Creative, and Ops to deliver coherent audience journeys.
• Shape global campaigns for effective local adaptation and measurable impact.

Skills

Integrated marketing

B2B marketing

EMEA markets

Campaign planning

Stakeholder management

Tools

AI tools

Marketing automation

CRM/Marketing tools

Job description

OpenAI seeks an Integrated Marketing Manager to shape end-to-end regional B2B programs in EMEA. You will align with Consumer Marketing, translate global launches into local market moments, and lead cross-functional teams to deliver cohesive campaigns across paid, owned, and earned channels.

You will use audience insight and product truth to craft sharp regional strategies, manage budgets, and drive measurable outcomes from awareness to revenue.