EMEA Enterprise Marketing Lead — AI-Driven Demand

Shopify; Ireland; On-site; EUR 120,000 - 180,000; Full time

Job summary

Shopify in Ireland is seeking a senior Enterprise Marketing leader to own the EMEA plan, diagnose the region’s pipeline, prioritize accounts, and build programs that accelerate demand. You’ll adapt proven programs from other regions, localize where needed, and create new regional programs across ABM, field marketing, partnerships, and seller activation.

This is a senior IC role reporting to the Head of Enterprise Marketing, with close collaboration to EMEA Marketing, Sales, and Partnerships, and

Qualifications

• Experience building enterprise demand programs that hit pipeline targets.
• Proven ABM and field programs across B2B SaaS or enterprise tech.
• Strong ROI analytics and ability to communicate insights to stakeholders.
• Hands-on proficiency with CRM, marketing automation, and BI tools.

Responsibilities

• Analyze the EMEA Enterprise funnel by market, territory, account, and opportunity. Build the regional marketing plan against pipeline gaps, sales priorities, account potential, and market conditions.
• Concentrate investment in the markets and account clusters with the strongest opportunity rather than attempting equal coverage across EMEA.
• Operate as the Enterprise marketing counterpart to EMEA Sales, bringing a clear point of view on where Marketing should invest and why.
• Adapt and activate proven programs from AMER and global teams, preserving what made them work while changing the audience, message, channel mix, content, and seller motion for EMEA. Build original regional programs when local buyer dynamics, language, regulation, industry context, partnerships, or sales priorities require a different approach.
• Design and execute integrated programs against clear account and pipeline objectives, owning the work end to end from targeting and seller activation through delivery, follow‑up, and measurement.
• Adapt global and AMER content for EMEA audiences and create original regional assets when local market, customer, or sales context demands it.
• Experimentation: Design programs as measurable experiments with a clear hypothesis, audience, baseline, and decision criteria. Track account engagement, Sales Accepted Leads, opportunity movement, pipeline, and return on investment, then scale, change, or stop based on what the evidence shows.
• AI-native execution: Build AI into how EMEA Enterprise marketing operates, using agents, models, and automation for market and account research, funnel analysis, content localization, program creation, signal interpretation, personalization, and reporting.

Skills

Enterprise marketing strategy

ABM programs

Field marketing execution

Demand generation

Cross-functional collaboration

Tools

Salesforce CRM

Marketing automation

BI tools

Job description

Shopify in Ireland is seeking a senior Enterprise Marketing leader to own the EMEA plan, diagnose the region’s pipeline, prioritize accounts, and build programs that accelerate demand. You’ll adapt proven programs from other regions, localize where needed, and create new regional programs across ABM, field marketing, partnerships, and seller activation.

This is a senior IC role reporting to the Head of Enterprise Marketing, with close collaboration to EMEA Marketing, Sales, and Partnerships, and