Integrated Marketing Manager, EMEA

openai; Dublin; Hybrid; EUR 75,000 - 110,000; Full time

Job summary

OpenAI seeks an Integrated Marketing Manager to shape end-to-end regional B2B programs in EMEA. You will align with Consumer Marketing, translate global launches into local market moments, and lead cross-functional teams to deliver cohesive campaigns across paid, owned, and earned channels.

You will use audience insight and product truth to craft sharp regional strategies, manage budgets, and drive measurable outcomes from awareness to revenue.

Qualifications

• Significant experience leading integrated B2B marketing programs across multiple EMEA markets.
• Ability to translate global launches into regional market moments.
• Strong strategic judgment and credibility with senior stakeholders.

Responsibilities

• Own the EMEA B2B integrated marketing strategy and quarterly plan.
• Translate audience insights into sharp regional strategies and briefs.
• Partner with Sales and GTM leaders on segmentation, pacing, and attribution.
• Coordinate with Production, Creative, and Ops to deliver coherent audience journeys.
• Shape global campaigns for effective local adaptation and measurable impact.

Skills

Integrated marketing

B2B marketing

EMEA markets

Campaign planning

Stakeholder management

Tools

AI tools

Marketing automation

CRM/Marketing tools

Job description

About the Team

OpenAI's Business Marketing team helps organisations understand, adopt, and create value with AI. In EMEA, Consumer and Business Marketing plan as connected partners—bringing together audience insight, global narratives, product launches, customer proof, partnerships, field activity, and demand generation into coherent regional programs. We work closely with country and regional GTM teams, Global Integrated Marketing, and Production to build relevance, trust, adoption, and durable commercial impact across a diverse set of markets.

About the Role

We're hiring an Integrated Marketing Manager to shape how businesses across EMEA understand, experience, and choose OpenAI. You'll own end-to-end regional B2B programs and build them side by side with EMEA Consumer Marketing, so audience strategy, market priorities, and campaign sequencing work as one joined-up regional plan.

You'll translate global launches and campaigns into locally relevant market moments, and build EMEA-led programs where regional insight creates a stronger path to impact. The role has a dotted-line relationship to the Global Integrated Marketing lead and partners closely with Production: shaping global work early, recommending budget allocations across global, regional, and local activity, and turning strategy into decision-ready briefs with clear scope, timing, feedback, and approvals. You'll also partner deeply with Sales and Marketing Operations. This is a hands-on role: you will set the strategy, write the brief, align contributors, unblock delivery, and stay close to performance and learning.

In this role, you will:

• Own the EMEA B2B integrated marketing strategy and quarterly plan, working side by side with Consumer Marketing to align priority audiences, markets, launches, campaign sequencing, channels, and measurement.

• Turn audience insight, cultural and competitive context, product truth, customer proof, and business priorities into sharp regional strategies and creative briefs that work across paid, owned, earned, social, field, partner, and sales channels.

• Partner with regional Sales and GTM leaders and with Marketing Operations on segmentation, target-account and audience priorities, campaign infrastructure, attribution, reporting, and pacing against pipeline goals.

• Orchestrate Brand, Creative, Product Marketing, Customer, Communications, Growth, Demand Generation, Field, Partner Marketing, agencies, local teams, and Production into one coherent audience journey. Serve as the marketing interface to Production: provide decision-ready briefs, align scope, budgets, timing, feedback, and approvals, and protect quality across markets.

• Partner with Global Integrated Marketing through the role’s dotted-line relationship to shape global campaigns early, bring them effectively into EMEA, and recommend clear allocations across global, regional, and local investment. Use AI to deepen insight, improve briefs and workflows, test new formats, and accelerate high-quality execution; be accountable for measurable progress across awareness, consideration, engagement, pipeline, adoption, consumption, and revenue.

You might thrive in this role if you:

• Have significant experience leading integrated B2B marketing or go-to-market programs across multiple EMEA markets, including building joined-up plans with consumer or brand teams, ideally in enterprise technology, AI, cloud, or another category with complex buying journeys.

• Bring strong strategic judgment, credibility with senior stakeholders, and the ability to lead independently through ambiguity while staying close to execution.

• Have a proven track record of driving measurable brand and commercial outcomes, including awareness, consideration, engagement, adoption, pipeline, consumption, or revenue.

• Have a strong command of audience strategy, positioning, creative development, channel planning, budget and agency management, full-funnel measurement, and the trade-offs required across markets.

• Bring practical AI fluency and experience using AI tools to improve insight, experimentation, execution, and learning—not simply to automate existing work.

• Have experience operating in a global-regional-local matrix, influencing global campaign development, serving as a clear marketing partner to Production, allocating budgets across competing priorities, and adapting programs to different EMEA cultures, market maturity, regulations, and commercial conditions.

• Can build credibility with senior business and technical decision-makers and turn customer insight and proof into campaigns that help complex buying groups progress.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity.

We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristic.

For additional information, please see OpenAI's affirmative action and equal employment opportunity policy statement.

Background checks for applicants will be administered in accordance with applicable law, and qualified applicants with arrest or conviction records will be considered for employment consistent with those laws, including the San Francisco Fair Chance Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act, for US-based candidates. For unincorporated Los Angeles County workers: we reasonably believe that criminal history may have a direct, adverse and negative relationship with the following job duties, potentially resulting in the withdrawal of a conditional offer of employment: protect computer hardware entrusted to you from theft, loss or damage; return all computer hardware in your possession (including the data contained therein) upon termination of employment or end of assignment; and maintain the confidentiality of proprietary, confidential, and non-public information. In addition, job duties require access to secure and protected information technology systems and related data security obligations.

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