Digital CX & Conversion Lead — Hybrid

Vodafone; Dublin; Ibrido; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

Vodafone Ireland is seeking a Digital & CX Executive to drive the customer journey across our website and app, from awareness to onboarding. You’ll own website performance, CRO, and digital merchandising in a fast-paced, data-driven environment.

This hands-on role requires 2–5 years in digital marketing or e-commerce, strong analytics, CMS experience, and the ability to partner with IT, product and marketing teams to improve conversion and commercial outcomes.

Competenze

• 2-5 years' experience in digital marketing, e-commerce, website management or customer experience roles.
• Experience updating and managing websites using CMS platforms.
• Strong understanding of digital customer journeys and conversion optimisation.
• Familiarity with SEO, PPC and digital marketing principles.
• Strong analytical and problem‑solving skills.
• Experience using web analytics and reporting tools.
• Excellent attention to detail.
• Comfortable working in a fast‑paced, agile environment.

Mansioni

• Implement digital acquisition campaigns across paid and owned channels.
• Support the delivery of SEO, PPC, paid social and affiliate activity.
• Launch, monitor and optimise campaigns to maximise performance.
• Work with agency partners to ensure campaigns are delivered accurately and on time.
• Track campaign results and recommend optimisation opportunities.
• Own day-to-day management of the Clear website.
• Create and update landing pages, promotional content and campaign journeys.
• Ensure all website content is accurate, up to date and commercially optimised.
• Maintain trading calendars and promotional plans online.
• Merchandise products, offers and propositions to maximise conversion.
• Monitor customer journeys and sales funnels.
• Identify drop‑off points and friction within the purchase process.
• Support A/B testing and optimisation initiatives.
• Implement improvements to increase conversion rates and customer engagement.
• Work closely with Digital, Product and IT teams to deliver enhancements.
• Continuously review customer journeys and user behaviour.
• Ensure the website and app deliver a simple, intuitive customer experience.
• Champion customer feedback and insights.
• Identify opportunities to simplify customer interactions and remove friction.
• Support customer journey mapping and optimisation activities.
• Monitor daily digital performance metrics.
• Produce performance reports and dashboards.
• Analyse website, funnel and campaign performance.
• Make data‑led recommendations to improve acquisition and conversion.
• Support forecasting and commercial performance reviews.
• Digital sales volume
• Online conversion rates
• Revenue contribution
• Campaign delivery against targets
• Funnel conversion performance
• Landing page effectiveness
• Website engagement metrics
• Customer acquisition performance
• Speed and quality of website updates
• Journey completion rates
• Digital customer satisfaction
• Reduced customer effort and friction
• Improved user experience metrics
• 2-5 years' experience in digital marketing, e-commerce, website management or customer experience roles

Conoscenze

Digital marketing

E-commerce

Website management

Conversion optimisation

SEO/PPC

Analytics

CMS

Agile

Strumenti

CMS platforms

Google Analytics

A/B testing

Descrizione del lavoro

Vodafone Ireland is seeking a Digital & CX Executive to drive the customer journey across our website and app, from awareness to onboarding. You’ll own website performance, CRO, and digital merchandising in a fast-paced, data-driven environment.

This hands-on role requires 2–5 years in digital marketing or e-commerce, strong analytics, CMS experience, and the ability to partner with IT, product and marketing teams to improve conversion and commercial outcomes.