Digital Growth Lead: SEO, Paid Media & Conversions

Calor Ireland; Dublin; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

Annual Leave

Pension contributions

Life Assurance

Income Protection

Employee Discount on Calor Products

Cycle to Work Scheme

Free Car Parking

Job summary

Calor Ireland is seeking a Digital Marketing Manager to lead and optimise our digital activities. You will work with Marketing Manager and Domestic Sales Manager to develop strategies that drive lead generation, customer acquisition and conversions across key segments.

You will own paid media, SEO, AEO and digital performance, guiding senior stakeholders with data-driven insights and recommendations. You will manage the team, agencies, budgets, and site optimization to improve CX.

Qualifications

• Degree in Marketing or a related field.
• Five+ years in a comparable digital marketing role.
• High proficiency in GA4, Google Search Console and Google Ads, with the ability to measure results and optimise campaigns.
• Experience leading integrated digital campaigns across SEO, SEM, email, social media and display advertising.
• UX/UI experience is desirable.
• Canva and Pencil Pro suite are desirable tools.

Responsibilities

• Develop and execute digital marketing strategies to drive lead generation, customer acquisition, conversion and business growth.
• Plan and manage activities across organic and paid channels: SEO, AEO, SEM, Google Ads, Meta, TikTok, LinkedIn, email, display ads and partnerships.
• Drive organic search performance through ongoing SEO/AEO monitoring and content optimisation.
• Provide strategic guidance on digital marketing performance and emerging trends to senior stakeholders.
• Measure, analyse and report on campaign performance against KPIs and ROI.
• Lead, coach and manage the digital marketing team with clear objectives and accountability.
• Optimise website performance, user journeys, and conversion funnels using analytics and A/B testing.
• Develop and optimise digital content across channels, ensuring alignment with brand and segment goals.
• Oversee analytics, conversion tracking and reporting to improve attribution and decisions.
• Collaborate with SHV marketing teams to share best practices and drive initiatives.
• Manage relationships with agencies and vendors to deliver agreed objectives.
• Oversee digital marketing budgets, forecasting and performance monitoring to maximise ROI.
• Deliver CX excellence by upholding Calor's values and health & safety.

Skills

GA4 proficiency

Google Ads

Google Search Console

SEO & SEM

Email marketing

Social media marketing

Analytics & reporting

Digital campaigns leadership

PPC management

Content optimization

Education

Degree in Marketing or related field

Tools

Canva

Pencil Pro suite

Job description

Calor Ireland is seeking a Digital Marketing Manager to lead and optimise our digital activities. You will work with Marketing Manager and Domestic Sales Manager to develop strategies that drive lead generation, customer acquisition and conversions across key segments.

You will own paid media, SEO, AEO and digital performance, guiding senior stakeholders with data-driven insights and recommendations. You will manage the team, agencies, budgets, and site optimization to improve CX.