Customer Strategy & Insights Manager

Alternatives; Connacht; On-site; EUR 70,000 - 90,000; Full time

Job summary

Alternatives is currently searching for a Customer Strategy & Insights Manager to join their team in Dublin, Ireland. This high-impact role focuses on utilizing customer analytics and business insight to influence strategies that enhance customer acquisition and retention.

The ideal candidate will bring over 7 years of experience in customer analytics or strategy, coupled with significant exposure to data analysis and stakeholder engagement. The position promotes a hybrid working structure, allowing for a balanced working environment.

Qualifications

• 7+ years' experience in customer analytics or strategy.
• Strong experience driving customer acquisition and retention.
• Ability to influence decisions using evidence-based insights.

Responsibilities

• Develop customer acquisition and retention strategies.
• Analyse customer behaviour and identify growth opportunities.
• Lead testing and experimentation programmes.

Skills

Customer analytics

Commercial strategy

Stakeholder management

Data analysis

Predictive modelling

Tools

Power BI

Tableau

Job description

Customer Strategy & Insights Manager

Dublin | Hybrid Working

An exciting opportunity has arisen for a commercially minded and analytically driven professional to join a leading consumer services organisation during a period of significant growth and transformation. This is a high-impact role sitting at the intersection of customer analytics, commercial strategy, marketing and customer experience. The successful candidate will be responsible for turning complex data into actionable insight that drives customer acquisition, retention and long-term value across a large consumer customer base.

The Opportunity

Reporting into senior leadership, you will lead the development of customer insight, behavioural analytics and commercial performance frameworks that inform strategic decision-making across the business. This role goes beyond reporting and dashboard creation. You will use data to identify opportunities, challenge assumptions, influence key stakeholders and shape customer growth strategies.

Key Responsibilities

• Develop and deliver customer acquisition and retention strategies informed by data and insight.
• Analyse customer behaviour, conversion trends and retention performance to identify growth opportunities.
• Lead structured testing and experimentation programmes to improve commercial outcomes.
• Build customer segmentation, propensity and lifetime value models to support targeted activity.
• Identify trends and emerging risks across customer journeys and commercial performance.
• Translate complex datasets into clear recommendations and compelling narratives for senior stakeholders.
• Partner closely with marketing, digital, pricing, customer experience and commercial teams to optimise performance.
• Develop reporting and insight frameworks that support a data-driven culture across the organisation.
• Identify cross-sell, upsell and customer value opportunities through behavioural and transactional analysis.
• Ensure customer growth initiatives align with regulatory and customer outcome requirements.

About You

• 7+ years' experience in a customer analytics, growth, CRM, commercial insight or customer strategy role.
• Strong experience using data to drive customer acquisition, retention, conversion and customer value.
• Proven ability to influence commercial decisions through evidence-based insight.
• Experience working with customer segmentation, behavioural analytics, churn analysis or predictive modelling.
• Highly analytical with strong commercial acumen and stakeholder management skills.
• Comfortable working with large datasets and translating findings into actionable business recommendations.
• Experience with BI and analytics tools such as Power BI, Tableau or similar.
• Exposure to CRM, digital analytics and customer journey optimisation would be advantageous.
• Experience operating within a regulated consumer environment is desirable.

Why Apply?

This is an opportunity to join a well-established and highly recognised organisation where data, customer insight and innovation are central to future growth. The role offers significant visibility, senior stakeholder exposure and the opportunity to directly influence commercial strategy and customer outcomes across the business.