Fashion jobs in Indonesia

Location: Canggu, Bali

Employment Type: Full-time

We’re seeking a creative and strategic Content / Creative Lead to translate vision into vibrant, purposeful campaigns and customer-facing content. Working closely with the Art Director, you’ll transform high-level creative direction into compelling storytelling and cohesive visuals across all platforms.

You’ll lead campaign development from the inside out: planning mood boards, scouting shoot locations, casting models, and ensuring every piece of content aligns with the brand’s aesthetic and the campaign’s purpose. You’ll guide the team through the creative process, owning final decisions on execution and consistency across every channel.

Creative Leadership

• Interpret and implement brand direction from the Art Director into full-scale campaigns
• Own the creative process from concept through to delivery, ensuring alignment with the brand voice and purpose
• Oversee all customer-facing content, with a focus on storytelling, visuals, and tone

Photoshoot & Campaign Production

• Lead end-to-end photoshoot planning: from mood boards and shot lists to selecting models, locations, and styling direction
• Collaborate with the Photographer and Creative team to ensure content aligns with campaign goals and brand standards
• Maintain visual consistency and campaign clarity across all assets and touch points

Team Collaboration

• Manage and support the Social Media Manager and Photographer; collaborate with the Graphic Designer for execution
• Work in sync with the Campaign Coordinator to align timelines, resources, and deliverables

Content Strategy & Optimization

Build and maintain content calendars that integrate marketing plans, product launches, and seasonal moments

Use performance data from marketing, social, and sales teams to refine creative output and messaging

Experiment with new content formats and channels to keep the brand fresh and engaging

EXPERIENCE & SKILLS

• 4+ years in brand, content, or creative roles with international experience (fashion, wellness, or lifestyle preferred)

• Strong portfolio showcasing campaign development, storytelling, and visual content across platforms

• Hands-on experience producing and directing photoshoots, including concepting, casting, and location planning

• Strong copy and visual direction instincts, with excellent communication and collaboration skills

• Proven ability to lead creative projects from ideation to execution

• Comfort working in fast-paced, dynamic environments

• Leadership or management experience is a plus

WHAT SUCCESS LOOKS LIKE

• Campaigns that reflect the soul of the brand and deeply resonate with our audience

• A strong, cohesive visual identity across all content and channels

• Photoshoots that are intentional, organized, and yield stunning, on-brand results

• Content that consistently inspires, informs, and converts

• A seamless creative process with clarity of roles, timelines, and output

• Be part of a heart-led, purpose-driven brand creating real impact in the fashion world.

• Join a supportive, human-centred team with strong values and high standards.

• Enjoy a role with autonomy, creativity, and the chance to shape how Indigo Luna grows.

• Help design and deliver collections that empower women and reflect a new model for fashion,one rooted in connection, not consumption.

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HOW TO APPLY

Interested candidates are encouraged to send theirresume/portfolio and cover letterto:

careers@indigoluna.store