About the Role Our client, a rapidly scaling B2B SaaS company, is seeking an experienced and innovative Remote Growth Marketing Lead. This fully remote role is designed for a data-obsessed marketer who thrives on experimentation and rapid iteration to drive user acquisition, activation, retention, and revenue. You will be responsible for developing and executing a holistic growth strategy, leveraging a deep understanding of the customer journey and various marketing channels. Key focus areas include SEO, content marketing, paid acquisition, email marketing, and product-led growth initiatives. You will work closely with product, engineering, and sales teams to identify and capitalize on growth opportunities. This is a unique chance to significantly impact the trajectory of a dynamic company from anywhere in the world. We are looking for a hands-on leader with a proven track record of scaling user bases and revenue through data-driven growth strategies.
Key Responsibilities
- Develop and implement a comprehensive growth marketing strategy aligned with company objectives.
- Identify, prioritize, and execute growth experiments across the entire customer funnel (acquisition, activation, retention, referral, revenue).
- Utilize data analysis and user insights to uncover growth opportunities and inform strategic decisions.
- Manage and optimize paid acquisition channels (e.g., Google Ads, LinkedIn Ads, social media).
- Oversee SEO and content marketing efforts to drive organic traffic and qualified leads.
- Develop and execute email marketing and lifecycle marketing campaigns.
- Collaborate closely with product and engineering teams to drive product-led growth initiatives.
- Define key growth metrics (KPIs) and build reporting dashboards to track progress.
- Foster a culture of experimentation and data-driven decision-making within the marketing team.
- Stay abreast of emerging growth marketing trends, tools, and technologies.
Requirements
- Bachelor's degree in Marketing, Business, Economics, or a related field.
- Minimum of 5-7 years of experience in growth marketing, performance marketing, or a related role, preferably in a B2B SaaS environment.
- Proven track record of successfully driving significant user growth and revenue.
- Strong analytical skills with expertise in data analysis tools (e.g., Google Analytics, Mixpanel, Amplitude) and A/B testing methodologies.
- Deep understanding of various marketing channels, including SEO, SEM, content marketing, social media, and email marketing.
- Experience with marketing automation platforms and CRM systems.
- Excellent communication, collaboration, and leadership skills.
- Highly data-driven and results-oriented mindset.
- Ability to work autonomously and thrive in a fast-paced, remote setting.
Benefits
- Fully remote work position offering unparalleled flexibility.
- Highly competitive salary and significant equity/bonus opportunities.
- Opportunity to shape the growth of a fast-scaling SaaS company.
- Collaborative and innovative remote-first work culture.
- Access to best-in-class growth tools and resources.
- Comprehensive health and wellness benefits.
- Significant opportunities for professional growth and development.