Growth Marketing Lead

Hyphen Connect Limited; Jakarta Pusat; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

Hyphen Connect Limited is seeking a high-energy Growth Marketing Lead to drive traction across our APAC venture portfolio. You will design rapid growth experiments, optimize funnels, and build viral campaigns for diverse B2B and B2C tech products.

You'll own analytics stacks (Mixpanel, GA4, Amplitude, HubSpot), run data-driven tests, and collaborate with portfolio founders to launch scalable channels that reduce CAC and accelerate user growth across markets.

Qualifications

• 5+ years of growth marketing or growth engineering in tech startups or SaaS.
• Proven track record of exponential user growth via low-cost growth loops.
• Ability to create viral content and manage brand voice on APAC/global platforms.
• Exceptional spoken and written English for cross-border communication.
• Highly entrepreneurial, adaptable to ambiguity, and able to manage multiple projects.

Responsibilities

• Rapid experimentation to lower CAC and maximize LTV.
• Define organic and viral growth strategies across LinkedIn, X/Twitter, Instagram, TikTok, YouTube.
• Full-funnel optimization from acquisition to retention and referral.
• Go-To-Market execution with venture founders to generate traction.
• Set up and maintain growth analytics stacks to track KPIs and provide insights.

Skills

Growth hacking

Growth marketing

Social media marketing

Analytics

APAC markets

Tools

Mixpanel

GA4

Amplitude

HubSpot

Job description

Hiring fora venture studio that builds, launches, and scales high-potential tech companies from scratch. We pair deep operational support with world-class talent to validate hypotheses, achieve product-market fit, and rapidly scale our portfolio startups.

We are looking for a high-energy, data-driven Growth Marketing Lead with a "growth hacker" mindset to drive traction and explosive user growth across our venture portfolio. You will not just manage strategy; you will design rapid growth experiments, leverage viral social media loops, and build scalable acquisition funnels for diverse B2B and B2C tech products across the APAC region.

Key Responsibilities

• Rapid Experimentation: Build, execute, and iterate on high-velocity growth experiments across early-stage portfolio companies to lower CAC and maximize LTV.
• Social Media & Viral Growth: Define organic and viral social media strategies (LinkedIn, X/Twitter, Instagram, TikTok, YouTube) to establish brand authority and build active early-adopter communities.
• Full-Funnel Optimization: Analyze and optimize every stage of the user journey - from initial acquisition and activation to retention and referral.
• Go-To-Market (GTM) Execution: Collaborate with venture founders to launch new tech products, establishing immediate traction and scalable channels.
• Data & Analytics: Setup and maintain growth analytics tech stacks (e.g., Mixpanel, GA4, Amplitude, HubSpot) to track KPIs and provide actionable insights.

Qualifications & Requirements

• Experience: 5+ years of growth marketing or growth engineering experience within tech startups, venture studios, or fast-scaling SaaS/consumer apps.
• Track Record: Demonstrated experience driving exponential user growth via unconventional or low-cost growth loops (growth hacking).
• Social Media Master: Proven ability to create viral content, engage tech communities, and manage brand voice on key APAC/Global platforms.
• Language: Exceptional spoken and written English skills (APAC cross-border communication required).
• Mindset: Highly entrepreneurial, comfortable with ambiguity, resourceful, and capable of managing multiple projects simultaneously across different portfolio companies.